Baidu Spark Plan 2.0 declassification: Active push _Shang pin China focuses on high quality website construction

Home of webmasters (chinaz. com) November 20 News Recently, Baidu said that Spark Plan 2.0 will be launched soon, and launched an internal test recruitment activity. Shangpin China Beijing website production The company has learned that sites that join the original Spark Program will appear "original logo" in Baidu search results, and the content that is deemed to be original will be better than the reprint station in terms of collection speed and search results ranking.

Baidu Spark Plan 2.0 declassified

About Spark Plan 2.0

According to the official, Baidu Spark Plan 2.0 is a project based on the webmaster platform link submission - active push function to protect the revenue of original and initial content. The webmaster uses the link submission active push method to submit the newly generated content of the website to Baidu, and Baidu Search will mine the original content through the original identification algorithm. The content identified as original will be quickly included and protected by ranking under specific keywords, so as to prevent the ranking of original content from being exceeded by reprinting.

About Active Push

The data submission method of the active push function is simpler. It can push new data to Baidu in real time, and can immediately know whether the data submission is successful.

Entry to the active push function: tools - web page capture - link submission - active push (real-time)

In addition: Baidu webmaster platform has launched JS automatic push tool, webmaster can automatically push the page with only one step of installation, and automatically submit links at low cost. For sites that have used active push, you can also deploy automatically pushed JS code, and the two will not be affected.

The automatic push method of JS is as follows:

What is an auto push tool? What problems does the auto push tool solve?

Automatic push JS code is the latest lightweight link submission component launched by Baidu webmaster platform. Webmaster only needs to place the automatically pushed JS code in the source code of each page of the site. When the page is visited, the page link will be automatically pushed to Baidu, which is conducive to the discovery of new pages by Baidu more quickly.

In order to find the latest content generated by the site every day more quickly, Baidu webmaster platform launched an active push tool. After the product went online, some webmasters reported that the technical threshold for using the active push method was high, so we followed the trend to launch a lower cost JS automatic push tool. One step installation can realize automatic page push, low cost and high benefit.

How can I install and use the auto push code?

The webmaster needs to include the following automatic push JS codes in the HTML code of each page:

<script>

(function(){

var bp = document.createElement('script');

bp.src = '//push.zhanzhang.baidu.com/push.js';

var s = document.getElementsByTagName("script")[0];

s.parentNode.insertBefore(bp, s);

})();

</script>

If the webmaster uses the PHP language to develop the website, you can follow the steps below:

1. Create a file named "baidu_js_push. php". The file content is the above automatic push JS code;

2. Add a line of code after the<body>tag in each PHP template page file:

<? php include_once("baidu_js_push.php") ?>

Why can automatic push push the page to Baidu Search faster?

Based on the implementation principle of automatic push, when a new page is viewed every time, the page URL will be automatically pushed to Baidu, without the webmaster collecting the URL and then actively pushing.

The push action is triggered by the user's browsing behavior, which saves the webmaster's manual operation time.

What is the difference between automatic push and link submission?

Do you still need to deploy automatic push code for websites that are already submitted using links?

The two do not conflict with each other and complement each other. Sites that have used active push can still deploy automatic push JS code, and both can be used together.

What kind of website is more suitable for automatic push?

Due to its convenient implementation and low subsequent maintenance costs, automatic push is suitable for webmasters with relatively weak technical capabilities who are unable to support real-time active push programs around the clock.

The webmaster only needs to deploy the automatic push JS code once to achieve the effect of pushing new pages when they are viewed, and automatically submit links at low cost.

At the same time, we also support the use of active push and automatic push code together, and the two do not affect each other.

Baidu Spark Plan 2.0 declassification: active push

Date：2016-11-21 Source: Shangpin China Type: website encyclopedia
Word Size： small medium big

+86 10-60259772