App makes use of red packet from 0 to 100000 users_Chang ping China focuses on high quality website construction

On the basis of zero promotion cost, our APP has gained 100000 users in just a few months, with 1000 new users added every day. It was launched in July 2015. At present, it has gained 120000 users without spending a penny on promotion costs, and 1000+new users are added every day. below Beijing Website Design The company Shangpin China shares the experience of app promotion, provides some new ideas for the vast number of app entrepreneurs, can quickly obtain seed users, and start a successful business as soon as possible!
App uses red packets to reach 100000 users from 0

App uses red packets to reach 100000 users from 0

First point: Our development history:

1. First of all, we launched the Apple Store: the Apple Store is a good source of users. We won 10000 seed users three weeks after its launch. Because our APP has a strong entertainment nature, and users can also get prizes, it is very popular among users, and users communicate with each other. And it was recommended as a boutique application by an Apple assistant. We must not ignore the influence of Apple assistant in users. Unfortunately, the good times are not long. Because our APP has the function of doing tasks, we released the task of making users praise our APP. In one month, we received more than 700 favorable comments. Everyone said that we could attract more and more users to download. As a result, he was punished by Apple and removed from the shelves. After the changes are made, the store is now adding about 300 new users every day

2. Apple's traffic was affected. I targeted Android stores, with more than 10 stores of all sizes. Several stores are not strictly audited. The keywords are occupied by other apps, and we have taken the infringing apps off the shelves through complaint communication. We must pay attention to intellectual property rights, because we have registered the product name as a trademark for a long time, so there is a basis for complaints, otherwise it will be difficult to claim rights if your app name is occupied by others.

Because we tried to bring benefits to the Apple Store, we launched users to go to all app stores to praise APP. The ranking rules of app stores are mostly based on downloads+reviews+searches. When there are hundreds of good reviews, users search for "red envelope" in the app store, and our APP can rank high

Point 2: Experience

App uses red packets to reach 100000 users from 0

Since no other promotion methods have been tried to bring traffic, I would like to summarize 2 points about the experience of obtaining seed users

Praise and interaction in the app store: people come in and mobilize their users to give praise and prizes to their apps by means of rewards, which can ensure the authenticity of users and the universality of the region, so that they will not be punished by the app store. There are many "water army" organizations in the market, and many water army people have dozens of mobile phones to make random comments, It is easy to be punished or removed from the store.

User independent communication: good APP users will automatically spread, and many of the top 10000 seed users we have won are pulled by users. When a user exchanges traffic, mobile phone top up cards or other prizes from the platform, he will trust the platform, install an APP on all the mobile phones of his family, and share many of them with good friends, classmates and colleagues, so that everyone has the opportunity to win prizes, The retention of users who are attracted by this way is very high, because they know that this app is reliable and can really be exchanged for prizes after being recommended by friends and relatives.

First, the name of the app is very important: we must have a good name, which is very important for the initial promotion. For example, our app takes advantage of "red envelope". Everyone wants red envelope, so users will search for "red envelope" in the app store. If there is no active search word in your app name, it will be difficult to obtain active users!

Second: the positioning of the product itself: "useful" and "fun" are the future of APP development, so when users see your APP introduction, they must let users immediately see how useful or fun you are to users after searching. In this way, the download probability of users will increase a lot.

Third: The product can attract users to actively spread: after attracting a group of seed users, set up some award-winning activities according to the characteristics of your product, let your users become your promoters, and you will get a large number of valuable users

Compared with excellent APP projects, 100000 users are just starting, and we are also exploring more channels and methods to obtain traffic. When we complete the annual target of 1 million users, we are sharing more experience in APP operation and promotion with you!

App uses red packets to reach 100000 users from 0

Date：2016-11-23 Source: Shangpin China Type: website encyclopedia
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