Where are the works of foreign website design good_ Shang pin China focuses on high quality website construction

lately Beijing website production In order to do a good job in the home page design of the products, the Shangpin China team of the company has studied a lot of foreign to B related product designs. It is found that such design works abroad are more than one grade higher than those in China (domestic Marketing website construction The product starts late, and the research on design is almost blank). However, this gap has little to do with design techniques, and more to grasp and convey the product personality.

Here are some screenshots of the home page of some products I've randomly found. In general, foreign designs have the following characteristics:
Marketing website construction products

1、 Superelevation lattice

The so-called "high end and high class" may be just like that. Since I am not a professional visual designer, it is hard to tell the reason. I believe that visual designers will tell many different ways from different perspectives.

2、 Full of personality

I think "individuality" is the biggest difference between Chinese and foreign design: Chinese designers pay more attention to whether they meet customer needs, whether they meet product positioning, whether they are beautiful and harmonious, and whether they are exquisite in details; In addition, foreign designers also pay great attention to the expression of the overall sense and product personality: each website style looks very different, and you can hardly find a design that looks very similar, while domestic websites with similar design are everywhere.

3、 Strong sense of brand (see the first screen)

What makes me feel most deeply about foreign websites is their brand building and expressiveness (the first screen is very important). I was deeply impressed by Basho's traditional Japanese style, Docker's ocean theme, Foundation's small cute animals with two horns, Heroku's purple+capable lines, Cloudera's abstract graphics and color application, etc.

4、 Symbol application (see details)

Many website icons also have this feature: commonness is full of individuality. For example, the icon of Palantir (a well-known big data website with an estimated value of 20 billion dollars) is similar to the trajectory of atoms; Heroku's group of icons are all hexagonal in shape; The icon of Foundation has grid lines and size marks that we are familiar with, which means rigorous and meticulous; Basho's two sets of icons use traditional water lines and origami elements to declare to the world that this is a website from Asia. Through the extended use of unified symbols, it not only highlights the brand feeling, but also makes people feel unique and wonderful. How can you not remember such a website?

Finally, you must want to understand more specifically the product design methods and processes with high design style, personality and strong brand sense. If you are interested, please pay attention to my next article. In addition, I believe that these methods are also applicable to mass products. If you can understand my thinking and method, the design quality will be improved by leaps and bounds.

Where are the works of foreign website design good?

Date：2016-11-26 Source: Shangpin China Type: website encyclopedia
Word Size： small medium big

+86 10-60259772