How to select keywords before SEO optimization _Shang ping China focuses on high quality website construction

The key word is doing SEO optimization What we pay most attention to can reflect our own value through it, because the way users find us is mainly through keywords, and most users pay more attention to the information on the first page of the search engine, and by the second page, the number of users will be reduced by half, which shows the importance of screening appropriate keywords. So how should we choose suitable and useful keywords? Baidu promotion, keyword mining tools, Baidu drop-down box, related search, competitors, offline search and many other ways can be used Beijing Website Design Company Shangpin China mainly talks about how to choose keywords that are suitable for you.

1. First is website positioning

Maybe someone will ask, what does SEO or keyword screening have to do with website positioning? Personally, I think this is the most important thing for the development of a website. The purpose of website positioning is to determine what the website should do. Only when you know what you should do can you know which keywords to choose next. After you determine the theme or positioning of the website, you can also find some other industries related to your website, You can also choose keywords related to yourself in these industries, so it is very important to determine the website positioning.

2. Filter keywords through Baidu keyword promotion tool

Baidu promotion keyword tool

If you open a Baidu promotion account, you can select a large number of keywords according to your needs. It will recommend some key keywords in the industry, keywords in the same industry, and some keywords that can be seen in Baidu promotion but not in search engines, These words recommended by Baidu are generally words with a certain amount of search volume and relatively accurate.

3. Search through keyword mining tools

The keyword mining tools often used by Shangpin China are the long tail word library of webmaster's home and the keyword mining of Aizhan. You can enter some core keywords in your industry, and it will recommend long tail words around the core words according to these words, and will tell you about Baidu index, how many pages are included, and websites with good rankings of recommended words, It can help you judge the value, competition, popularity and other information of the word in the shortest time. Of course, the amount of information you can get from it depends on your own experience.

4. Search for keywords through related searches

Search related keywords

After entering a keyword in the search engine, if you drop down to the search engine, you will see nine related searches. These words are the words with the highest degree of closeness to the searched word, and they are all words with high popularity. Therefore, you can also use this position to find words that are related to and close to the target keyword.

How to judge whether a word can get a good ranking?

1. Look at the Baidu index of this word

The popularity of the word Baidu Index can be seen from the word Baidu Index. If the word Baidu Index is more than 500, it will take a long time to make the word, and it will cost more material resources and manpower. Of course, some words need to be divided into different industries. For example, if the word Baidu Index is 1000, the forest industry will be better than the financial industry.

2. Look at the competition of this word

The so-called competitiveness is to look at the ranking of the first few pages of the search engine. First, you need to determine which page you want to achieve. Then you can analyze the website weight of the first few pages, whether the ranking page is the first level page or the second level page, or the final article page, and then compare the page you want to use to participate in the ranking with the previous page, If you have an overwhelming advantage, then this word can be done, and you will have the opportunity to get a ranking.

How to select keywords before SEO optimization

Date：2016-11-29 Source: Shangpin China Type: website encyclopedia
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