Planning of website columns

Compared with website page and function planning, the importance of website column planning is often ignored. In fact, website column planning Website construction The success or failure of the website has a very direct relationship. The website column has the following two functions, both of which are indispensable.

1、 Be concise and clear

The network speed is getting faster and faster, and the value of the network is getting richer and richer, but the visitors are becoming more and more impatient. Open the website for no more than 10 seconds. Once you can't find the information you need, the website will be shut down by the visitors without hesitation. To make visitors stop in a hurry, it is necessary to clearly give them the "outline" of the website content, that is, the website columns.

In fact, the planning of website columns is also the highly refining of website content. Even the most beautiful books without clear outline and structure will be submerged in the sea of books. The same is true of websites. No matter how wonderful the content of the website is, it is difficult to attract the attention of visitors without accurate column refining. Therefore, the column planning of the website should first be "concise and clear", extract the content of each part of the website in the most concise language, and clearly tell the visitors what the website is saying, what information and functions it has.

2、 Guide the lost and clear navigation

The more content a website has, the easier it is for visitors to get lost. In addition to the role of "outline", the website column should also provide clear and intuitive guidance for visitors to help them easily reach all pages of the website.

The navigation function of website columns usually includes the following four situations.

1. Global Navigation

Global navigation can help users to go to any column of the website at any time, and can easily jump to another column. Generally speaking, the location of global navigation is fixed to reduce the time of searching.

2. Path Navigation

Path navigation displays the columns and paths of the user's browsing page, helping users access the upper and lower columns of the page, so as to understand the website information more completely.

3. Quick navigation

For the old users of the website, they need to reach the required columns quickly. Quick navigation provides intuitive column links for these users, reduces the click times and time of users, and improves the browsing efficiency.

4. Related navigation

In order to increase the stay time of users, website planners need to fully consider the needs of visitors, set up relevant navigation for the page, so that visitors can easily find the relevant pages they are interested in, thus improving the understanding of the enterprise and improving the cooperation probability.

In the final analysis, successful program planning is based on the understanding of user needs. The more accurate and in-depth understanding of users and needs, the more attractive the website columns will be, and the more potential customers will be retained.

Date：2016-12-21 Source: Shangpin China Type: website encyclopedia
Word Size： small medium big

+86 10-60259772