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Determination of website theme in website construction process

Date：2016-12-31 Source: Shangpin China Type: website encyclopedia
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Website construction It is a very complex process, which involves many technologies. In addition to technology, there are many commercial factors. To build a good website, you must follow certain procedures. Here's how to build a website from scratch.

Determine site theme

To build a successful website, the first thing to be solved is the content of the website, that is, to determine the theme and positioning of the website. If it is a relatively small website, then the central idea of the website is easy to determine, because the small website itself is small in size and does not have much money, it will not want to be a comprehensive website. In this way, the pertinence is very strong. If it is a relatively large website, the theme of the website will not be so easy to determine. It is necessary to enrich the content, highlight the key points, reflect the characteristics and avoid everything.

Speaking of the central idea of the website. This thing is neither big nor small, nor small. Because when the site is initially built, developers should think from another perspective and imagine who the target customer group of the site is, what keywords these users will click on, how the site will be promoted in the future, and the human and financial resources involved in the promotion.

If it is a commercial site, such as online shopping, it is generally difficult for grassroots webmasters, because it takes a lot of manpower, material resources and financial resources to establish and maintain a shopping website. For commercial websites, the key point is that there are enough users to visit the shopping platform provided and believe that the products advertised on the website should not only be popular, but also be trustworthy. In the current situation, it is not easy for grassroots webmasters to do this.

If it is a company website, when it is first developed, it must formulate user needs and business plans. If only the requirements are formulated. Only the theme is determined, but not the positioning. The central idea includes both the theme and the positioning. After the operation plan is formulated, we can basically know how high the feasibility is. The content of the operation plan includes many things. The most basic should include how to promote customers, how to make the website have more traffic and more repeat customers, how to promote in the early stage, how to improve in the later stage, how to promote the theme of the website, how to operate after the IP value reaches 10000 yuan, whether the process can go through, whether the website has competitors, and how the competitors do it.

The most important thing in the central idea is the theme. The larger the website theme, the easier it is to be confused. As mentioned above, the theme of small websites is easy to locate. Because they are small, they will not think about the big picture. They will not have too many functions to realize, so they can be refined and complete.

For an online shopping website, in addition to shopping, consider adding forum, blog and circle functions. Although these functions are very popular, users can't feel that this is a shopping website or a community portal after logging in. In this way, the function of the website will not be highlighted, and users will lose interest in continuing browsing.

Generally speaking, the common website themes are as follows:
  • Online job search.
  • Today's online chat/instant messaging.
  • Online communities/forums/mailing lists.
  • Today's computer technology and software download.
  • Entertainment website.
  • Travel?
  • Reference/Information.
  • Family/education.
  • Life/fashion.
The following are examples of these common types of websites.

(1) At present, job search websites mainly include 51job and Zhilian recruitment, as shown in Figure 1-10 and Figure 1-11.

Cheng Wuyou and Zhilian recruitment

(2) There are few online chat websites at present. One reason is that there are so many instant messenger (IM) tools, such as QQ, MSN, Skype, and Google Talk. These IM tools are much more convenient to use than chat websites, so they gradually replace the previous chat websites.

(3) At present, online community websites are mainly SNS websites, such as Kaixin, as shown in Figure 1-12, and Maopu, as shown in Figure 1-13.

Kaixin.com and Maopou.com


(4) There are many forum websites, and almost every industry has a famous forum, such as Xici Hutong, Sina Forum, Sohu Community, Baidu Post Bar, etc. As shown in Figure 1-14, it is the home page of Xici Hutong. The stock category includes the MACD Technical Analysis Forum, as shown in Figure 1-15. Readers of other websites can collect them by themselves, so I will not repeat them here.

Xici Hutong and MACD Technical Analysis Forum

From the above example, we can see that the content of the website is rich and colorful. If you are interested in some aspects or have more information, you can also do something you are interested in. You can have your own opinions and make your own characteristics; Second, we will not feel bored or powerless when making websites.

Tip: Interest is Website production Without enthusiasm for creation, it is difficult to design examples and make excellent works.


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