After understanding the working principle of search engines, it is easier to understand search engine optimization. Search Engine Optimization (SEO) uses some reasonable means that are easy for the search engine to capture, index and sort, so that the basic elements of the website are suitable for the ranking algorithm of the search engine, and more user-friendly, so that it is easier to be included and prioritized by the search engine. Search engine optimization (SEO) is a popular way of network promotion in recent years. Its main purpose is to increase the visibility of websites by increasing the exposure of specific keywords, thereby increasing traffic and sales.
Generally speaking, search engine optimization is to make use of the guiding role of search engines in current network applications to place their websites (or other information publishing platforms) at the top of the rankings when users search for a keyword, so that users can click on them, thus generating access, consultation, purchase and other behaviors.
For novices in search engine optimization, it should be noted that SEO is an idea, not just a single ranking optimization for search engines. SEO thought should run through Website construction Every detail in the whole process of planning and maintenance needs to be fully understood by every participant in website design, development and promotion, and reflect the details of search engine optimization in their daily work, so as to form a natural habit of optimization.