Shangpin China Website production Marketing work is favored by many small and medium-sized enterprises. According to statistics, the proportion of enterprise sales brought by online marketing in total sales is increasing year by year. According to the summary of marketing experience, enterprises should pay special attention to the following four points when carrying out online marketing:
1、 The home page of the website should highlight the core competitiveness of enterprises
In the process of building a website, many customers will ask to put as many pictures of products on the home page as possible, hoping that visitors will pay more attention to the products. From the perspective of optimization, such typesetting is not conducive to optimization, but also hinders the user experience of the browser. Generally, we would suggest that enterprises set up flash scrolling display of products on the home page or open a section to highlight several "star" products. Of course, with the corresponding text description, we should accurately describe the advantages of the product, such as a generator set product, whose advantage lies in energy saving. When displaying on the home page, we should clearly mark the specific data of energy saving, Give visitors a more intuitive feeling.
2、 Form the concept of integrated network marketing
Many customers do not know much about online marketing. When their peers say it is good to do online marketing, they follow suit, ignoring the middle process and only looking at the final results. Therefore, their understanding of online marketing will be too one-sided. Now the concept of network marketing is very rich, and gradually improved into the concept of integrated network marketing. It is no longer simply to establish an enterprise official website and rank a few words, but to form a systematic network marketing and promotion scheme. It is not only to establish a brand website, but also to have a keyword scheme to carry out network marketing step by step and plan. The scope and platform of promotion is broader. In addition to a small number of competitive ranking promotion, it mainly relies on search engine marketing, blog marketing, email marketing, B2B marketing, B2C marketing, etc. to achieve low-cost, efficient and excellent results.
3、 The service should be consistent with the website description
Many enterprises have set up a service section on their websites to explain in detail a series of advantages of their pre-sales, on sale and after-sales services. They will also compile service advantages into soft articles and publish them on different platforms. Service oriented buyers may choose to cooperate with them because of such promises and descriptions. Therefore, the services provided by enterprises should be consistent with the website description, This is an important aspect related to honest operation, and good service quality can also become a great help for enterprise product sales.
4、 Website copywriting construction should be enriched in place
The details of website copywriting construction are also very important. From advertising language to navigation naming, they can reflect the quality of the website, including whether the product description is detailed, whether the pictures are processed, and whether the information and knowledge articles are updated in a timely manner. The typesetting should also start from the perspective of the viewer, so as to make people look bright and attract the viewer to click deeply.
The display of articles on the home page should also pay attention to the setting of the title. For the sake of optimization, the home page should generally improve the density of keywords, so the setting of the title is particularly important. How to make the title of the home page article attractive and embed the corresponding keywords needs careful grinding. Good titles should also correspond to the content of the article that matches them, and can not be made carelessly.
This article was published on Beijing website production Company Shangpin China //ihucc.com/
