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[Beijing website production] Share how enterprises correctly build their brands through soft articles

Date：2012-10-25 Source: Shangpin China Type: website encyclopedia
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Share how enterprises correctly build their brands through soft articles
 

It is a general trend for enterprises to enter the Internet, but many enterprises do not know how to build websites Website Marketing When going out, most search engine marketing is carried out through Baidu promotion or competitive ranking, but this method has its own limitations, one is high cost, the other is poor effect, especially the traffic conversion rate and brand building do not have any substantive help! So how can enterprises do their own marketing work well? Zhang Linqiang, an expert of Softwen Advertising Network, shares with the majority of business owners how enterprises should correctly carry out brand building through Softwen!

Mr. Zhang believes that one of the most important functions of soft text marketing is the brand building of enterprises. Now, no matter what you do, as long as you have a reputation, especially a good reputation, it will become easier to obtain profits, and good reputation, that is, the potential value of the brand, will become higher and higher. With the popularity of the Internet, brand building will become easier, The cost has also become lower. Soft text marketing is the best way to build a brand at present! ( Beijing website production )

However, at present, many enterprises do not know how to correctly conduct soft text marketing. Most of them simply write soft text through some third-party Witkey platforms, and then publish it on some portal websites. This way seems very correct, but in fact, the effect is often not satisfactory! Because there is a big problem with the quality of soft articles, because most of the soft articles released by many enterprises are experiential, or story based, and it seems that the implanted soft articles have a good effect, but there is no benefit for brand building. On the one hand, this kind of soft article carrier looks obvious in advertising, on the other hand, there is no way to write out the advantages of enterprises!

Mr. Zhang believes that the best way to write soft articles should be like news comments, and it should be third-party, preferably the comments of authoritative people, or interviews with journalists, etc. Such soft articles have more advantages in shaping the image of the enterprise brand, and it is easier to explain what changes the enterprise can bring to the industry, What kind of help can users get from the enterprise, and such soft articles can also be more easily published on some large portal websites, with a wider coverage and more audiences, which will play a better role in brand building!

Write soft articles with the right carrier, and then conduct regular soft article marketing. Now the information is updated very quickly. If you do not continue to conduct soft article marketing, the brand image of the enterprise that has just been shaped will be submerged in massive information. Therefore, for enterprises, it is best to conduct new soft article marketing every two or three days, It is better to publish to five portals each time. This kind of soft text marketing should be accompanied by the growth of the enterprise, rather than equity! Now there are many kinds of news of the world's top 500, who can say that it is not soft text? ( High end website construction )

So if we want to do a good job in soft text marketing correctly and help enterprises build brands, one is the skills and release of soft text writing, the other is long-term persistence. Only by doing these two things well, we believe that with the accumulation of time, the brand image of enterprises will naturally accumulate in the hearts of users!


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