Network promotion skills also change from time to time. If you want to do a good job in network promotion, Internet technology will develop from time to time. It is not a matter of day and night, but a temporary and unremitting work. In the process of promotion, enterprises should accumulate experience, find methods, and summarize a set of promotion plans belonging to their own enterprises.
All walks of life have moved enterprises to the Internet, with the rapid development of e-commerce. They all want to bring more profits and better benefits to their enterprises through the network. Enterprises want to seek gold online, not simply build a corporate website Website Design It is just a front page of the enterprise on the network, an electronic brochure. An unknown enterprise website will not bring any benefits to the enterprise. More importantly, how to send these electronic brochures to people in need, how to let customers find the enterprise through the network, and how to turn potential customers into customers are the key. This is also a problem that many enterprises have been pondering and network marketers have been looking for. There are many specific methods for network promotion, and each enterprise has different characteristics. The following are some commonly used methods for network promotion in recent years, for your reference.
Website design should be considered from the perspective of customers
Find the information you need, and let customers use the fastest speed. Such a website is the most suitable one. Pictures and animations can decorate the website and make it look pleasant to the eyes. However, a large number of animations and pictures will affect the speed of the website, and customers will be lost in the process of opening the website. Moreover, pictures and animations are also conducive to the collection of search engines and have a certain impact on the ranking of search engines. It is better not to use a large number of animations and images on corporate websites. The home page of the website should reflect the company's theme, main products and main information, so that customers can easily find the information they want on the home page. Don't let customers find the information they want for half a day after entering the home page, Finally, through a friendly connection, I went to a peer website. At present, the homepage of many websites is a very beautiful flash customer. If your enterprise website is like this, you can remove it and replace it with the information that customers want most.
Key words of products of subdivided companies
Baidu, Google. Yahoo, msn and other websites search useful information through keywords. Netizens also like to find the information they need through keywords. Therefore, the enterprise must locate the company's product keywords, subdivide the keywords, and list the keywords that the company needs to have a wide network. Charger is a big key word in the industry, which can be subdivided into many key words for later promotion. For example: charger, intelligent charger, battery charger, electric vehicle charger, forklift charger, high-power slave charger, battery pack charger, electric boat charger, etc. The key to search for different customers is different. It is necessary to consider comprehensively so that customers with different needs can find their own enterprises through different keywords. When segmenting keywords, you can refer to the relevant search at the bottom of Baidu, which shows the popular keywords searched by customers. Baidu and googl input an industry keyword to search, and the key similar to this word will appear at the bottom, as shown in Figure 1.
Baidu related key reference figure 1.
Mining potential customers and analyzing customers.
The products produced by the enterprise are mainly used by customers. In what areas and on which websites do customers often visit? Before network promotion, careful analysis and clarification should be made to achieve targeted and accurate advertising. For example, DC welding machines are mainly used by coal mining enterprises to weld rails under the mine. After knowing the function of the product and the customer group, further analyze how to find customers or let customers see the information released by their own enterprises. What websites do such customers usually visit? On which websites can customers see information more easily? Electric welding machines are generally promoted by coal mine material companies, which will pay attention to the coal industry and coal mine policy information. These customers will often access websites related to the coal industry. Websites related to coal, such as Coal Network, Coal Material Supply Network, and Coal Information Network, are carriers to find customers. The welding machine that the customer wants to buy, of course, also goes to the website related to the welding machine. Websites related to welding machines, such as welding net, welding machine net, and welding machine association net, should also be paid attention to. We should go to these websites to mine customer data, collect customer information, and then actively communicate with customers through email and phone.
Select network promotion platform
Every day, I can get a call from a salesperson of an online advertising sales company who tells me how good his website platform is, and what kind of results can be achieved with his optimization technology. After answering the phone, which network platform to choose and how to spend less to achieve the best results? Online advertising can be divided into three parts: SEO Search engines, B2B websites, industry portals. Search engines include Google, Baidu, Yahoo, msn, etc. How to launch it? Domestic trade can be ranked on Baidu. The ranking does not have to be the first. It can be displayed on the home page. International trade can be advertised with AdWord keywords on googl. According to the company's situation, set the trade area and daily consumption amount. B2B websites include Alibaba, Huicong, Shangri La, etc. Such a website can choose a display company's products according to the actual situation of the enterprise. Industry portal, now there are many network platforms. Choose the platform according to the industry of your enterprise. The customers of industry portals are professional, and most of them are related to this industry.
Business website login and release supply and demand information
After registering members, you can release the company's supply and demand information. At present, many websites provide free registration of ordinary members. Display the company's products. When publishing the company's product information, you should also pay attention to the keywords in the title. If the keywords are well written (as shown in Figure 2), customers can accurately search the company's information, and sometimes display it on search engines. When registering for free members, you should also pay attention to the selection of website platform relevance, so that you can get twice the result with half the effort. For example, the company's manufacturers of chargers, whose main customers are battery manufacturers and electric vehicle manufacturers, would not be as effective if they registered members on the bicycle industry website. Information release should not be indiscriminate, but targeted and relevant.
Make good use of the purchase information of the charging website
Both provide free registration and information release. However, checking the purchase information is a exclusive service for paying members. Domestic website platforms are designed to increase popularity and number of members. Ordinary members have no authority to check the purchase information. In this case, how can we check the purchase information? After a purchase information is published on a website, many webmasters will extract it and publish it on their own websites. Some websites provide the company name or contact information of the buyer. You can copy this information and search on the search engine, and you will find that many websites have published this information. You may find the contact information of the buyer in this information.
Use newsgroups or forums effectively
People often discuss and publish news on a specific topic, and effectively use newsgroups or forums There are a large number of newsgroups and forums on the Internet. Of course, it also includes business information. In fact, there are many specialized business newsgroups and forums, and many people use them to promote their products. However, because most newsgroups and forums are open and almost anyone can publish information at will, their information quality is inferior to that of search engines. And when submitting information to these websites, they are generally required to provide e-mail addresses, which often provides opportunities for spam. Of course, on the premise that spam can be effectively controlled, enterprises can also consider using newsgroups and forums to expand publicity.
This article was published by Shangpin China's space domain name service provider //www.spnet.cn/
