China Tuanbo Network Tuanbo Shopping Mall is an e-commerce platform integrating online and group purchase of furniture. In such an environment, the operation mode of sub station regional furniture shopping mall similar to China Tuanbo Network has brought a turnaround to furniture terminal sales. Consumers can refer to price picture information online, and can also order online and experience offline, which can meet both online shopping needs and physical experience needs of end consumers. At the same time, Groupon has strictly and carefully ensured that consumers can enjoy low prices while also being assured of quality and after-sales service. This mode has increased the turnover of furniture dealers and opened up a new business model for furniture dealers in the future.

The industry competition is also increasingly fierce, with the development of economic globalization. Especially after the impact of the global economic tsunami, the small and medium-sized enterprises in China's labor-intensive furniture industry are in danger. Faced with such a difficult economic environment, the innovation of marketing ideas is the only choice to enhance the competitiveness of enterprises, and Internet marketing in the furniture industry is also born from this.

Internet Market Analysis of Furniture Industry

Since the Internet is not limited by time and space, China's Internet technology and e-commerce Website production The overall development has driven the rise of Internet marketing in the furniture industry. In addition, orders can be received through the Internet on the premise of saving a lot of costs. In recent years, the development of China's logistics industry has also contributed to the Internet marketing of the furniture industry, and the operation of furniture enterprises in the context of the Internet is also faster and more convenient.

Where will radical furniture dealers go

This mode is called B2B mode; The other mode is the sales of furniture dealers to consumer terminals. There are two modes of e-commerce in the furniture industry: one is the sales of manufacturers to dealers. This mode is called B2C mode.

At the same time, the furniture manufacturing enterprises have chosen online marketing to promote the brand through the Internet. Since the production enterprises generally face the import trade of the whole country or abroad, the development mode of Internet e-commerce is a very good choice to a large extent. For the end customer oriented marketing, consumers need to see the on-site experience of furniture, so there is a great limit in space. Then what should the dealers in the furniture industry do under the fierce competition of radical channels.

Regional e-commerce helps dealers out of difficulties

But in just a few years, the rise of Jingdong Mall has once again proved the power of the Internet to China's radical channel industry. The furniture industry stores will eventually face the same crisis as Gome Suning. Gome and Suning, once the leaders in the household appliance industry, can't be shaken in China's household appliance industry. High operating costs are a dead end. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/