Ten SEO Skills in Website Production _Shang ping China focuses on high quality website construction

The website is easy to find by search engines, bringing more traffic, then Website production In the process of SEO This article introduces 10 SEO skills that should be paid attention to in the process of building a website.

10 SEO Skills in Website Production

1. Use JavaScript to hide web content

If you need to hide/show web content, you'd better use JavaScript to achieve this dynamic effect, so that the web structure will still contain hidden content. This is not only good for SEO, but also good for some disabled people who use device readers. One way to test whether hidden content can be read by search engine crawlers is to temporarily disable JavaScript to see whether you can see hidden content. You can disable JavaScript in the browser settings, but for developers, it is best to use web development tools.

2. Use Flash with caution

In fact, Flash can also be read by search engines, but it is much more difficult than html and JavaScript. Therefore, where Html can be used in website construction, try not to use Flash. Flash has a special use in the Internet, generally used for multimedia interactive teaching, web games, 3d animation, etc. For general sites that display content, it is more suitable to use html. Some websites with flash participation still use Html in terms of functions. Remember: html is more conducive to seo.

3. Don't put massive links on the home page

When building a website, it is necessary to import some appropriate external links to other websites, but the number of links should not exceed 150, so as not to spread the ranking weight and reduce the ranking of website pages, which is not conducive to SEO. Too many internal links may not be conducive to the inclusion of search engine crawlers, and it is not convenient for visitors to quickly find the pages they need.

4. Name the image file correctly

The importance of image for web design and seo is easy to be ignored. When building a website, try to give the image meaningful names (for example, you should use tomx.jpg instead of img2gtc92.jpg, which is meaningless). In addition, you should add relevant short and appropriate text descriptions in the Alt attribute of img. Google Image is also a source of traffic for websites. It is a widely recognized SEO skill to correctly name images and give them appropriate Alt attribute values.

5. Exchange deep links

Deep link refers to the exchange of deep links with other websites on pages that are not home pages. This is an interesting way for your website to receive more visitors. It can also improve visitors' exploration of the website and increase the browsing rate of more pages. This is a relatively new SEO technique.

6. Don't use too many links

Don't use too many links to one page. Some SEO people think that adding more links to a page will increase the value of the page, but search engines only calculate the first link, so there is no need to add many repeated links. Moreover, too many links are not conducive to SEO, and will also cause visitors trouble in accessing.

7. Create your brand

Make sure that your brand and brand name are very prominent on the website, so that people can easily remember the website name and have the opportunity to access it through search engines. The keywords of your brand name mean that you will not face competition from some commonly used keywords, and the job of seo will be relatively easy.

8. Create a blog

Creating a blog while building a website can keep your website updated and can benefit from some long tail keywords. You can often publish some small articles related to the page to maintain the update rate of specific pages of the website, which can increase the frequency of search engine inclusion, which is obviously beneficial to seo.

9. Use the correct hyperlink text to describe the depth page

When using hyperlinks to link to a website page, the hyperlink text should be concise and appropriate. It is important to use some keywords that can describe the content of the page as the hyperlink text. This is not only conducive to SEO, but also allows people to easily know the general content of the link to be opened

10. Generate website map

After the construction of the website is completed, remember to generate an Xml website map, which is a file convenient for search engines to identify the structure of the website. If the website uses Shangpin China UEO marketing website (CMS), see if there is a built-in extension to generate XML website map. If not, you can use some website map generation tools. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/

10 SEO Skills in Website Production

Date：2013-07-18 Source: Shangpin China Type: website encyclopedia
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