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Overall strategy of website construction and optimization

Date：2013-07-18 Source: Shangpin China Type: website encyclopedia
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First handshake with search engine
　　 Website construction After completion, submit your website directly to the search engine. From experience, just submit your website to the three major mainstream search engines. For different foreign language websites in different countries, you also need to submit to the local mainstream search engine.

Overall strategy of website construction and optimization

II. Establishment of website
 After you determine the theme of the website, you can start to make the webpage.
1. The title should contain keywords: the frequency of keywords should be appropriate. It is not suitable to stack keywords in the title.
2. Determine the title for each page: try to write the title in short and concise words, and the title of each page should be different and reflect the actual content of the page. 　　
3. Lose weight for web pages and improve the download speed of web pages.
4. With proper use of tags, search engine technology is simulating people's thinking habits. Key words and paragraphs should be specially identified.

Three existing pairs SEO External chain and potential website evaluation without external chain
 Observe whether websites that have established two-way links are punished by search engines. Observe whether websites that have established two-way links often update content. Observe whether websites that have established two-way links buy or sell links. These websites shall be scored comprehensively and unqualified websites shall be deleted. At the same time, keep looking for websites with high relevance to your website theme, and actively establish links with them.

IV. Update your article
Do a good job in the content quality of your website. Update or add new pages frequently, and encourage original new articles.

Five outer chain construction
 As a new website, it is difficult to find external links, especially before they are included by mainstream search engines. And it is more difficult to establish friendship links with relevant websites. Therefore, as a SEO worker, we should broaden our contacts and pay attention to the accumulation at ordinary times. However, it can still be submitted to other similar websites, although the success rate is only about 10%.
1. Before submitting a friendship link, you usually need to make a friendship link on your website, and then write a letter to indicate your intention.
2 Long lost spider (log)
Make it a habit to read the server logs regularly. Observe the crawling habits of the crawler program, record the important pages crawled, and count the frequency of crawling pages.
3 Included, natural ranking
At this time, your website has been included in the search engine. SEO workers need to count the amount of each mainstream search engine, so that they can compare at the same time every week. Based on the statistics of the number of pages included, analyze the reasons why those pages were not included and why they were included.

VI. Analysis of traffic log
 The tracking traffic log analysis brings traffic to the website by the collection of those keywords, and at the same time, the analysis of those keywords does not rank in place, or there is a decline in ranking. It also records the ranking of rival websites in the same field in the main keywords, analyzes the reasons for their advantages and disadvantages, and supplements the shortcomings of their own websites.

VII Analysis of ROI (return on investment)
 ROI is used to evaluate the effectiveness of an enterprise's operating assets. In terms of operation, it is generally said that how much money is spent in PPC and how much money can be earned back through the money spent.

VIII. Establish a keyword list of ppc (Pay For Performance)
 Generally, a ppc keyword list is established for keywords that are not ranked properly. Establish the landing page of PPC service and apply for PPC service from the search engine service provider. (The specific operation is jointly completed with the PPC service provider of the search engine, and this book will not be discussed.) This article is published in Shangpin China, a Beijing website construction company //ihucc.com/


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