SEO combined with marketing website product page optimization skills_Chang pin China focuses on high quality website construction

Use the customer's comments on the product: the customer's comments on the product can not only persuade other buyers to purchase, but also SEO It is very helpful. Adding comments is a good way to ensure that product pages are full of unique content, which is what search engines are looking for.

Optimize the product image: many enterprise websites now use images on the product page, but the current search engines can't recognize the image very well, so it must be optimized on the product page. Use descriptive and rich file names and ALT tags to optimize product images, which is conducive to being included by search engines, thus improving the ranking of websites.

Product page optimization skills of SEO combined with marketing websites

Product page optimization skills of SEO combined with marketing websites

If you want to build a website with marketing power, you must pay more attention to the design and planning of the product page of the website, and combine the above five points with SEO search engine optimization to carry out relevant optimization operations. Only by designing and optimizing the product page, can the product page of the enterprise website be more accurate and directly improve the precise keyword ranking, So that more online orders can be received through the search engine.

Nowadays, business owners pay more and more attention to the marketing power of websites. However, the reason why a website with marketing ability (a marketing website) can directly sell products is mainly reflected in the product page of the website. However, the product pages of many enterprises' websites now only provide some basic product information, pictures and descriptions, and they do not have a good design layout for the product pages during website construction, which results in that the website is just an empty station, without sales function. How can an enterprise build a website with marketing ability? How can traditional enterprise websites be perfectly combined with SEO? This is exactly the problem that a marketing website challenges.

Shangpin China Website construction The company believes that how to make the product page well from the perspective of search engines so that the entire website has marketing functions? The following aspects can be considered:

1. The product guarantee page can be found by clicking at most three times
In any case, the main thing of a marketing website is to make it easy for customers to find product pages, and this is also the way to make it easier for search engine crawlers to find product pages.

2. Unique product description
Avoid simply reusing the product description used by the manufacturer, because that description may have been repeatedly used in other websites, so the search engine will mark this description of the product as duplicate content, which will not get a good ranking. The unique product description can not only improve the conversion rate of the website, but also bring a lot of traffic to the website, thus improving the ranking of the website. In addition, a slightly longer product page can use more important keywords and phrases, which can also improve the ranking of the website in some specific cases.

3. Using keywords in URLs
Nowadays, many online retailers, especially those with a large number of products, use dynamic databases to generate many URLs unrelated to products. Adding product related keywords to the URL of the product page can make the website get more accurate rankings.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/

Product page optimization skills of SEO combined with marketing websites

Date：2013-07-19 Source: Shangpin China Type: website encyclopedia
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