Industry website optimization thinking_Shang pin China focuses on high quality website construction

Beijing Website production The company Shangpin China believes that the advantage of the industry station lies in its massive information, so it is different from ordinary enterprises in terms of optimization strategy Website optimization The idea is to occupy the long tail keywords of the industry first, and then break through the reverse thinking mode of the target keywords, that is, the countryside encircles the city, and the industry stands to fight a lasting war.

1、 Preliminary analysis and keyword positioning

Website analysis: website type? Website business? Site target group? Is the website operation process simple? Keyword analysis: analysis of competitors who often search for keywords and target keywords to be selected in the search volume list of target customers, including market share, content characteristics, weak website competitiveness, etc.

Beijing website production target keywords:

1. List of target keywords and search volume

2. With long tail keywords and search list

3. Long tail keyword distribution and planning competitor SEO analysis

As the saying goes in Beijing website production, "Know yourself, know your enemy, win every battle", so the analysis of competitors is crucial for industry websites
Yes, competitor analysis can start from the following aspects:

1. Check the scale of the website, whether it is a website with a large amount of information, such as industry stations and information stations. If it is a large station, you can view the volume of the competitor. By the way, take a look at the volume with and without www. Whether there are traces of software collection

2. View the external chain and query through yahoo.cn. And check the quality of the outer chain and the anchor text. Whether there are mass distribution, GVM, news media connection, industry authority, local organizations, association websites and other high-quality links.

3. To view the SEO level of competitors, please refer to the basic SEO optimization in this document for comparison. In addition, check the density of keywords, the mechanism of website inclusion and update, and more importantly, whether you know how to tap the power of users.

Related issues

View. (Link:ihucc.com )。 Another situation may be the reason of Baidu database, and the ranking of the website should be observed within three months.

Optimize ranking plan

1. The goals to be achieved from January to January and the steps of application operation, for example: 2000 articles are included in the website from January to January
800, 500 long tails excavated

2. Objectives to be achieved in 2-3 months and application steps

For example, in 2-3 months, there are 6000 articles on the website, 3000 external links, 1500 long tails, and the ranking of hot keywords.

3. Pre achieved goals from March to June and steps of application operation

For example, in 3-6 months, there are 10000 articles on the website, 8000 articles on the external chain, 3000 articles on the long tail, and planned ranking of fixed keywords (second only to target keywords).

4. Objectives to be achieved after 6 months and steps of application operation

For example, in six months, the website currently has a stable ranking of keywords on the home page, the website traffic has reached 6000IP, the long tail keyword mining has more than 5000 records, and more than 20000 records have been included

Beijing website production optimization scheme operation content

1. The optimization schedule shall be prepared, including the specific time, operation content, completion, etc., and the optimization implementation plan shall be specific to the day.
2. Operation contents include: website development (I):
01 Station optimization 02 Off station optimization 03 Content 04 Perfection
Website development (below):
05. Maintenance 06 Feedback 07 Fine tuning 08 A bumper harvest

Specific operation ideas of industry website optimization

01. Station optimization 02 Off station optimization
03. Content Construction 04 Website improvement

1. Structure optimization in the station

2. Internal chain strategy

3. Optimization of details in the station

4. Site Map Settings

5. Keyword competition analysis

5. Keyword deployment

6. Long tail keyword mining

7. Research on keyword segmentation

2、 Off station optimization

1 External chain construction approach

2. Link bait construction ideas

3. Precautions for external chain construction

3、 Content source and precautions of content construction website

4、 Inspection of website improvement and self optimization
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/

Industry website optimization ideas

Date：2013-07-21 Source: Shangpin China Type: website encyclopedia
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