Network Marketing and Related Disciplines

Website production Company Shangpin China: As a newly born cross disciplinary field, online marketing has become an important course for domestic marketing, e-commerce and other majors. The following will describe the relationship between online marketing and marketing, e-commerce, so that learners can fully and clearly understand it.

1. Network marketing and marketing

(1) Contact: ① In practice, online marketing is an integral part of an enterprise's overall marketing strategy; ② In terms of theory. Network marketing still follows the basic concept and theoretical essence of marketing, and is the extension and development of marketing theory in the Internet environment.

(2) Differences: ① Different application environments, marketing exists in the traditional real society, while online marketing exists in the virtual network environment; ② The tools are different. Marketing tools are mainly "4P", while online marketing uses information technology, mainly websites, E-nails, search engines and online advertising.

2. Network marketing and e-commerce

(1) Contact: ① The application environment is the same, e-commerce and online marketing are both facing the Internet environment; ② Similar tools and means, e-commerce and online marketing are all advanced scientific and technological means based on information technology.

(2) Difference: The difference between the two is mainly reflected in the scope of research. E-commerce refers to the electronization of business activities, while business activities cover various business activities of enterprises, including production, finance, marketing and other aspects. As an integral part of an enterprise's overall marketing activities, online marketing only involves marketing links.

To sum up, online marketing is not only the extension of traditional marketing to the Internet, but also an important part of e-commerce involving many business links. It is precisely because online marketing is in the cross field of marketing and e-commerce that it has become an important professional course of the two majors.
This article was published in UEO Marketing website construction Company Shangpin China //ihucc.com/

Date：2013-08-21 Source: Shangpin China Type: website encyclopedia
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