Detailed Analysis of Huge Long Tail _Shang pin China focuses on high quality website construction - 上海1314龙凤鲜花坊_上海419贵族宝贝

Beijing website construction The company is looking for products in China: Chris Anderson found a huge long tail hidden in the Internet world in his book Long Tail Theory, based on the detailed sales data provided by Rhapsody, an online music retailer under RealNetworks. The commercial value contained in the long tail will make many people salivate.

Figure 3-2 shows the top 25000 tracks of Rhapsody in December 2005. It is easy to notice the peak on the left: the number of downloads seems to be concentrated on a few tracks at the top. Therefore, under the traditional business model, if the shelf space is limited, people will naturally put a few tracks on the left end of the shelf, thus proving the ancient "80/20 rule" in practice. This is the traditional marketing method of the past century. Every enterprise will face various constraints such as economy, space and time when choosing goods. Therefore, it must choose the goods whose sales volume is likely to reach the necessary level ("2091" at the left end), and abandon the goods whose sales volume cannot reach the necessary level ("80" at the right end). So the "80" abandoned by enterprises Commodities will never have the opportunity to contact consumers, and will not be sold, thus creating profits.

Detailed Analysis of the Giant Long Tail 1

However, in the Internet world, Rhapsody did not cut the "long tail" according to the traditional business model. So we have the opportunity to carefully analyze the internal structure of the "long tail" at the right end. If you zoom in on Figure 3-2, you will notice two things:

(1) As shown in Figure 3-3, the right end of the curve does not fall to zero, and the average monthly downloads of tracks still reach about 250 times in this area that is often ignored as zero. Moreover, due to the large number of these non popular tracks (75000), the small demand for a single track quickly converges into the large demand for the total amount. The area below the curve represents about 22 million downloads per month, almost 1/40 of the total Rhapsody downloads

Detailed Analysis of the Giant Long Tail

(2) As shown in Figure 3-4, the demand at the end of the long tail is still not zero. Moreover, the area under this curve still represents 16 million downloads per month, that is, Rhapsody
More than 15% of total downloads. Sales data show that almost every one of these countless tracks has been bought. This means that for online retailers like Rhapsody
The music market seems to be endless. As long as Rhapsody adds new members to the music library, these songs can find listeners, even if only a few people listen to them every month, even if
These people do not know from which corner of the world.

Detailed Analysis of the Giant Long Tail 3

The above two detailed findings after zooming in on the parts are the secret of the huge "long tail": a very large number (the product in the long tail) multiplied by a relatively small number (every
The sales volume of a long tail product is still a huge number. Therefore, if the enterprise can overcome all kinds of traditional business models and combine enough non popular products
Together, we can also build a big market that can match the popular market and create amazing business value. Kevin, a venture capitalist and former music industry consultant
Laws) pointedly pointed out: "The biggest wealth is hidden in the smallest sales volume."
This article was published in UEO Marketing website construction Company Shangpin China //ihucc.com/

Detailed Analysis of the Giant Long Tail

Date：2013-08-22 Source: Shangpin China Type: website encyclopedia
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