Key Theories of Network Marketing_Shang pin China focuses on high quality website construction - 上海1314龙凤鲜花坊_上海419贵族宝贝

1. The essence of viral marketing is an information transmission strategy, that is, any incentive individual to transmit marketing information to others,

Ways to create potential for the explosion of information and exponential growth of impact. This way of information transmission is like the spread of a virus. Digital information is quickly copied and transmitted to tens of thousands or millions of audiences. The six basic elements of viral marketing are: providing valuable products or services; Provide a way to communicate information to others without effort (automatically); The range of information transmission is easy to spread from small to large; Take advantage of public enthusiasm and behavior; Leverage existing Beijing website construction Communication network; Use the resources of others. At present, the network media commonly used in virus marketing include: virtual community, e-mail, e-book, instant messaging tools, network animation, etc.

2. Precision marketing is a detailed analysis of different consumers in the target market through a combination of quantitative and qualitative methods. According to their different consumer psychology and behavioral characteristics, enterprises adopt targeted modern technologies, methods and targeted strategies to achieve highly effective and high return on investment marketing communication with different consumer groups in the target market. At present, the common precision marketing methods in China can be divided into three types: database based, Internet based and third-party based. Among them, the Internet based precision marketing methods mainly include narrow notice, keyword advertisement, blog, e-mail advertisement and call advertisement.

3. Chris Anderson, editor of Wired magazine in the United States, found in 2004 that in an era without shelf space restrictions and other supply bottlenecks, products and services for specific small groups can have the same economic appeal as mainstream hot spots, and accordingly put forward a complete long tail theory. Chris Anderson believes that the three forces to realize the long tail strategy are to popularize production tools, popularize communication tools and connect supply and demand. In addition, he also summarized nine "long tail rules": ① to centralize or disperse inventory; ② Let customers participate in production; ③ One way of transmission is not suitable for everyone; ④ One product is not suitable for everyone; ⑤ One price is not suitable for everyone; ⑥ Sharing information; ⑦ Consider "and". Do not consider "or"; ⑧ Let the market work for the enterprise; ⑨ Understand the power of free.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/

Key theories of network marketing

Date：2013-08-23 Source: Shangpin China Type: website encyclopedia
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