Optimizing the website needs to "settle in first" _Shang pin China focuses on high quality website construction

At the end of the year, some SEOER resigned in advance and went home, and all the colleagues in the company; Robbery; I don't know how many stationmaster friends still haven't got the ticket home; Robbery; Here are the tickets. The New Year is coming soon, and everyone is doing year-end summaries and prospects for the coming year. My brother is no exception. However, in addition to being my own, I also give a free letter to the general manager of enterprises. It's not a New Year's greeting or a gift (if it's a gift, it's a big gift). I want to talk to you from my heart:

1： Long pain;; When is the vicious circle

If you are a SEOER (whether an old bird or a new bird), you will certainly hear such a sentence in the enterprise interview or other occasions:; Now there are so many SEOs, I'm not afraid that I can't find anyone;. Yes, with SEO website optimization The industry began to remove the mysterious veil, and more and more SEO; Talent; Entering the society and seeking development, the range of choices for enterprises has become much larger; First, it will be difficult to find; The current situation, hope is the most important thing, and the treatment of SEO posts has also declined. I remember a friend wrote an article called SEO Payroll a few days ago. Did you cry? (Note: It is not my brother's indication that his salary is low, which is determined by the market)

Then we can't help but look in the opposite direction. How many returns can these websites optimized by SEOERs for 2000-3000 yuan a month bring to the enterprise? We often see people in webmaster forums and groups complaining that keywords are missing, rankings are gone, and the website is again K's. Not to mention that these people have no ability to restore the website, even if it can be restored, the waiting time is still far away. So, it is not safe to start all over again, so do more stops. I would like to ask the business executives, is this vicious circle besetting you?

These have long been the persistent nightmares of enterprise bosses. It is impossible to break through if you do it, and if you don't do it, giving up the network platform will undoubtedly be suicidal. It has become an unmistakable chicken rib, which is also a long pain.

2： Short pain;; Winning in Stability is the King's Way

I remember that when an excellent network optimization team received an order, it made a slogan:; Do one website in one industry, never take the second one;. At that time, I didn't quite understand the meaning of this sentence. Now I understand it. It also conforms to the principles of horizontal development and vertical development, and SEO is a product of vertical development. For an enterprise, it is to build an enterprise website and make it better and stronger. It is not fast but stable. Stability is the foundation of development.

You know, a good one Website construction It's not done overnight. He will spend a lot of effort on the administrator's work, from the initial industry analysis, user search habit analysis, keyword selection, structural design, page design, to the later content layout and content addition, external chain construction, and later data analysis, It is not a month or two to see the effect, so please trust your own vision. You don't need to do anything else during this period, just wait patiently. Although you will be restless, suspicious, vacillating, and criticized by the management during this period, please keep it; Calm; After this period of time, the website will have a qualitative change, and will not be affected by the wind and rain. At this time, your nightmare will end.

Website optimization is a stage by stage process, and the optimization methods and efforts in each stage will be different. Real optimization experts will not care about the results in a moment, but have a complete set of plans in mind. It only takes 4-5 months of pain to perfectly solve the long suffering problems, which is also a short pain.

Well, I have finished the long and short term pain. I dedicate this letter to SEOER and the enterprise bosses. I hope everyone can have a pleasant cooperation in the coming year and truly make the network platform a new force for enterprise promotion.

To optimize the website, it is necessary to "settle in first"

Date：2014-03-26 Source: Shangpin China Type: website encyclopedia
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