Analyzing common website navigation structures from the perspective of SEO_Shang pin China focuses on high quality website construction

Selection of keywords for SEO website optimization The importance is self-evident. Successful keyword selection may make SEO work twice as effective with half the effort, while wrong keyword selection may bring disastrous results. Next, how to select Website production The following three key words are summarized.
Keyword selection for SEO website optimization importance is self-evident. The success of the keyword selection may make SEO work easier, and the choice of keywords error may lead to disastrous results. Under the surface, how to choose the right keywords website production, summed up the following three points.

1、 From the perspective of users. Recommended reading: the success of user experience website optimization is close at hand
Consider from the user's point of view. Recommended reading: do the user experience of Web site optimization success will be close by.

The choice of keywords is the most taboo. This is the most common fault of SEOer. Because they are familiar with the industry and products, website owners often take it for granted that users will choose the same keywords when choosing keywords. Facts have proved that this assumption is greatly biased.
Keyword selection is the most taboo most probably it did not actually happen. This is the most easy to make SEOer. Due to the very familiar to the industry and product, so in the choice of keywords, website owners or tend to naturally think users will choose the same keywords. In fact, this most probably it did not actually happen is a very large deviation.

2、 Keywords cannot be too long or too broad.

Some SEOers use the company name as a keyword, which is too long and worthless. At the same time, the keywords are too broad, which is also a common mistake made by novices. such as
The Baidu index queried for this word is 558. Because the industry is cold, this word is already hot among industry keywords, and it is not very difficult to do. However, from the perspective of users, the term is too broad, and we do not know the information users are trying to query. therefore
It can be guessed that the conversion rate of this word is very low and its value is not very great.

3、 Comprehensively consider competition and search times.
Considering the degree of competition and the number of search.

Through Baidu Index (what is Baidu Index) or keyword tool, we can quantitatively understand the user search situation. But when we choose keywords, we should also consider keyword competitiveness. Observe the attention of competitors to this keyword, synthesize the search volume, and formulate the most suitable keyword for our optimization. The keyword competitiveness can be roughly seen from the following two indicators:
Through Baidu Index (what is Baidu Index) or keyword tools, we can quantify the understanding of user search. But we in the choice of keywords, also should consider the keywords competition degree. Competition for the attention of the keywords, search volume, to develop the most suitable for the optimization of keywords. While the keywords competition degree can be seen roughly from the following two indicators:

1. The number of pages returned from the lower right corner of the search results can roughly measure the competitiveness of a keyword.
The number of webpage search results from the lower right corner of the returned, the degree of competition can be roughly measured a keyword.

2. Observe the bidding status of a keyword. If the top 10 websites on the homepage of the search results are all bidding promotion websites, you can imagine the competitiveness of the keyword. If conditions permit, you can also apply for Baidu and promotion account, and observe Baidu or the lowest suggested price of the keyword, which is also a common method.
Observation of a keyword bidding situation, if the search results page before 10 is for the promotion of the website, one can imagine the keywords competition degree. If the conditions can also apply, Baidu promotion account, the lowest price of the keyword Baidu or suggestion, this also is the commonly used method.

With the above search times and keyword competitiveness, we can roughly calculate the efficiency of a keyword. Formula: search times/competition degree. Competitiveness can be the number of returned pages from the search results or the bidding price. It is recommended to select only one of them as the competitiveness indicator to ensure the accuracy of the results. The rest is to choose 2-3 words with the highest efficiency as target keywords.
With the above search times and keywords competition degree, we may roughly a keyword effectiveness calculation. Formula: the number of search / competition. The degree of competition can be return search results webpage, or bidding price, suggested that only choose one of them as the competition index, ensure the accuracy. The rest is 2-3 word the highest efficiency as the target keywords.
This article was published in Shangpin China Marketing website construction company //ihucc.com/

Analysis of common website navigation structure from the perspective of SEO

Date：2014-04-22 Source: Shangpin China Type: website encyclopedia
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