How to optimize SEO websites for small and medium-sized enterprises

Small and medium-sized enterprises Website production They all have one thing in common. The content of the website is small, the website columns are uniform, and there is no feature. In addition to the product information about us, contact us, there is no way to design the website from the perspective of visitors. Of course, this has a great relationship with the level of many website construction companies, which is basically the lack of understanding of website construction and network marketing.
Small and medium enterprises production sites have one thing in common, the website content, website column follow the same pattern, no features, in addition to about us, contact us, is the product of information, not to stand in the perspective of the viewer to design a website, of course this with a lot of website construction company level have a great relationship, the fundamental or enterprise website construction, network marketing knowledge.

For enterprise websites with little content and no features Website optimization Work has some limitations. Breakthrough needs to be carried out from the following aspects:
For the less content, and no special corporate Web site to site optimization work, how many have some limitations. Want to break through the need from the following several aspects:

1. The structure of the website itself, from column setting to code writing to website structure layout, should consider the friendliness of the search engine, and improve other conditions of the website to make up for the lack of website content, so as to improve the quality of the entire website!
1 the site itself from the structure, columns to writing code to the site layout should take into account the friendly search engine, to make up for lack of website content less raise other site conditions, in order to improve the quality of your web site!

2. In terms of content, try to increase the content related to the industry. If conditions are limited, you can consider setting up an enterprise blog to update the content of the website. Maintaining certain rules can also enrich the content of the website.
2, try to increase industry related content, if the condition is limited, can consider the establishment of the enterprise blog, to update the website content, to maintain a certain rule can also let the website content rich.

3. The selection of keywords should focus more on the long tail words related to the product, rather than the hot keywords in the industry. Because there are too many industry websites competing with you for this fat meat, you can choose some keywords that are less popular.
Choose the top 3 keywords should be more emphasis on products and related long tail word, and not too the pursuit of industry popular keywords, because there are too many in the industry Web site and you for this fat meat, can choose some partial unpopular keywords.

4. In terms of the construction of external links, attention should be paid to the fact that the industry in which you choose external chain objects is best related to yourself or has potential relationships. For example, if you are a studio doing wedding photography, you can exchange links with diamond ring websites and consumer websites in addition to links with peer photography studios.
4 external links construction, attention should be paid to the chain object in the choice of the industry with their best is relevant, or the presence of potential relationship, like you do wedding photography studio, in addition to do link and peer photography studio, can also and diamond class website, living consumer websites Link exchange.

Date：2014-07-10 Source: Shangpin China Type: website encyclopedia
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