Development Trend of Marketing Website Construction_Shang pin China focuses on high quality website construction

From the perspective of future development trends, China's online marketing development trends are mainly in the following aspects:
As for future development trend, the development trend of China's network marketing mainly in the following aspects:

(1) Network marketing becomes the most important part of e-commerce
Network marketing has become the most important part of electronic commerce

Since the second half of last year, many well-known e-commerce service providers have emphasized the importance of online marketing in their service process, and have successively launched supporting online marketing products and services. From the perspective of the current online demand of domestic enterprises, online marketing is still the most basic and extensive demand. The previous understanding and practice of separating online marketing from e-commerce is gradually recognized as wrong. Without network marketing, e-commerce will become a castle in the air.
From the second half of last year, many well-known e-commerce service providers in emphasizing the importance of network marketing in the service process, and the launch of supporting network marketing products and services. From the current domestic enterprise Internet demand point of view, the network marketing is still the most foundation most extensive requirements. The kind of the understanding and practice of the network marketing and e-commerce separated in gradually realized is wrong. From the network marketing, e-commerce will become the castles in the air.

（2） Marketing website construction Will become an enterprise Website construction Mainstream of
Marketing type website construction will become the mainstream of enterprise website construction

A few years ago, corporate websites were generally entrusted with the mission of image display, sales promotion, information application, etc. After years of development, the facts have educated a large number of small and medium-sized enterprises, making them understand that the most reliable enterprise website is still able to bring customers and promote sales. Everything else is nonsense. Based on this large market environment, the concept of marketing websites has surfaced and been quickly accepted by the market and customers. In a word, a marketing website is a website that can help enterprises bring target customers, make them fully understand the products and services of enterprises, and ultimately promote online business opportunities.
In a few years ago, the enterprise website are generally given the image display, promote sales, informationization application mission. After these years of development, a large number of small and medium-sized enterprises in education, so that they understand the enterprise website the most reliable or for their clients, promote sales, the other is bullshit. This big market environment based on the concept, marketing type website surfaced, and quickly accepted by the market and customers. Marketing type site in a word is to help companies bring target customers, and make them fully understand the company's products and services, and eventually to the network business website.

(3) Search engine marketing will still be the mainstream online marketing mode for a long time
Search engine marketing in quite a long period of time will be the mainstream of network marketing

The most basic element of online marketing industry is traffic. No matter what kind of enterprises, if they want to benefit from online marketing, they need to obtain traffic first. In the current Internet world, more than 70% of users use search engines to find the information they need every day, which makes search engines the largest traffic distribution center on the Internet. Before the emergence of killer Internet applications that replace search engines, search engine marketing will undoubtedly remain the most mainstream and important online marketing method.
The most basic elements of the network marketing industry is flow. No matter what kind of enterprise, in order to benefit from the network marketing, we need to obtain the flow. In the current Internet world, more than 7 of users every day through the search engine to find the information they need, which makes search engine become the biggest Internet traffic hub. In the alternative search engine killer Internet application mode before, search engine marketing will certainly remain the most popular network marketing methods, the most important.

(4) Deep development of WEB2.0 network marketing mode
Depth development of WEB2.0 network marketing mode

Blog marketing has achieved rapid development in 2008. In the future, enterprise blog marketing is expected to become the mainstream network marketing method. Blog marketing has become an integral part of enterprise network marketing strategy. Enterprise blog leads online marketing into the era of full marketing. At the same time, more WEB2.0 online marketing models will be developed at different levels, such as RSS marketing, online picking marketing, podcasting marketing, and various marketing models based on SNS online communities.
In 2008, the blog marketing has made rapid development, the future of the enterprise blog marketing is expected to become the mainstream of network marketing, blog marketing has become part of the marketing strategy of the enterprise network, enterprise network marketing blog lead into the marketing era. At the same time more WEB2.0 network marketing mode will have different levels of development, such as RSS marketing, network marketing, podcasting marketing, based on the SNS network community marketing mode etc..

(5) More online advertising forms suitable for SMEs
The network advertisement form more suitable for small and medium-sized enterprises

The traditional display BANNER online advertising and RichMedia advertising are still only the means for large enterprises to show their brand image because of the complexity of advertising production and the high price of broadcasting. Traditional online advertising is difficult to enter small and medium-sized enterprises. However, with the development of more classified information, localized service websites and other online media, as well as the emergence of different forms of PPA paid advertising models, there will be more low-cost online advertising, providing opportunities for SMEs to expand information dissemination channels.
The traditional kind of BANNER display advertising network and RichMedia advertising as advertising production complex broadcast is expensive, still just big companies to display the brand image means, traditional network advertisement to into the small and medium-sized enterprises. But with the development of more classification information, localization service websites and other Internet media, and the emergence of different forms of PPA paid advertising model, there will be more and more low cost advertising network, expand the information dissemination channels for small and medium-sized enterprises to provide opportunities.

Development trend of marketing website construction

Date：2014-11-01 Source: Shangpin China Type: website encyclopedia
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