Optimization plan for service-oriented government website group construction based on user experience_Shang pin China focuses on high quality website construction

With the continuous development of economy and the continuous improvement of people's living standards, users pay more attention to the spiritual enjoyment of experience than material enjoyment when purchasing products and services. In foreign countries, experience economy, as a new economic form, has penetrated into all aspects of economic life and is becoming a new growth point of social economy. Its basic theory also provides new development space for various fields of social economy. Then we have a question: service-oriented government Website construction Need to focus on user experience?
With the development of economy, the improvement of people's living standard, the user in the purchase of products and services in addition to materialistic, pay more attention to the spiritual enjoyment experience. In foreign countries, the experience economy as a new economic form, has penetrated into all aspects of economic life, and become the new point of growth of economy and society, the basic theory also provides new space for the social and economic spheres. Then we will have a question, the service government construction sites need to pay more attention to the user experience?

One of the original purposes of the establishment of the government website is to build a platform for e-government public services, accept the supervision of the public, and provide various services to the public with the authority of the government. After years of development, China's government websites are in the transitional stage of development from "content oriented" to "service oriented". The "service oriented" stage puts forward higher requirements for the construction of government websites. This stage pays more attention to the quality of website services. Its characteristics mainly focus on the following aspects:
The original intention of the government websites is to build the E-government public service platform, accept the supervision of the public, to the authority of the government to provide various services to the public. After years of development, the Chinese government website is in the "content oriented" to "stage of development of service oriented" transition ", put forward higher requirements on the construction of service oriented government website" stage, this stage is more focused on the website service quality, which is characterized mainly in the following aspects:

1、 The content of the website focuses on providing personalized, humanized and professional services according to user needs;
Website content according to user needs to provide personalized, humanization, professional service;

2、 Website construction focuses on strengthening publicity and improving user awareness and satisfaction;
Website construction to strengthen the publicity, improve the user perception and satisfaction;

3、 Website management focuses on user review and performance appraisal; Fourthly, the evaluation indicators are mainly user awareness and satisfaction. In short Marketing website construction With the goal of improving the user experience, the service resources are integrated and displayed around the user needs. From this perspective, the maximization of social benefits pursued by government websites and the maximization of economic benefits pursued by enterprise products and services depend on the effective improvement of user experience. While the government website is a non-profit organization, its purpose is more to increase the number of user visits, and the viscosity of users to the website is loyalty. Let users get all kinds of services they need through the website, and promote the realization of the government website's function of serving the people.
Web site management to the user evaluation and performance appraisal; fourth, the evaluation index to the user perception and satisfaction. In short, is a marketing type website construction to enhance the user experience as the goal, focus on customer needs, and show the integration of service resources. From this perspective, the economic benefit maximization pursued the government website in the pursuit of the maximization of social benefit and enterprise products and services, will depend on the effective enhance the user experience. While the government website as a non-profit organization, the purpose of his more is to increase the user traffic, the user of the site's viscosity, or loyalty. Let users access to a variety of services required by the website, promote the realization of government public service functions of the site.

Build the basic framework of service-oriented government websites based on user experience, as shown below:

Optimization scheme of service-oriented government website group construction based on user experience

The optimization strategy of government website group construction based on user experience includes the following aspects:
The user experience of government websites construction optimization strategies are based on the following aspects:

1. Clarify the positioning and objectives of the website
Clear website localization and goal

The primary strategy of government website optimization should take "user needs as the center, and improving user experience as the goal" as the basic orientation and ultimate goal of service-oriented government website optimization.
The government strategy of website optimization should be "to user needs as the center, to enhance the user experience as the goal" as the basic orientation of service-oriented government website optimization and final goal.

2. Application of new technology
The application of new technology

In recent years, although the construction of government websites has achieved remarkable results, they are relatively conservative in the application of new ideas and new technologies, lagging behind to a certain extent, and are not enough for the application of current new, mainstream, and popular technologies. The new technologies mentioned here mainly refer to mobile intelligent terminals, intelligent consulting, intelligent search engines, microblogs and WeChat, etc. Because many government websites still mainly display resources and provide services in traditional ways, the service is humanized and interactive. Compared with popular commercial websites, there is a big gap in user experience, and it is difficult for government websites to attract users. Because new technology is conducive to strengthening the internal connection, external promotion and user participation of government website service resources, so as to improve the stickiness between government websites and users, let more users know, use and promote government websites, and gradually exert the brand effect of government websites. Therefore, the concept and application of new technologies should become the main measures and means for government websites to improve user experience. For example, We7 website group system not only supports drag and drop self-service website building, but also supports mobile internet such as mobile phones and PAD terminals based on HTML5 technology. Under the general trend of cloud computing development and application, We7.Cloud government cloud portal solution is proposed. The application of these new technologies provides a direction for building a service-oriented government website group system.
In recent years, although the government website construction has achieved remarkable results, but in the application of new technology and new concept, the relatively conservative, there is a certain degree of current hysteresis, fresh, hot mainstream users, technology is not enough. New technology here mainly refers to the mobile intelligent terminals, intelligence, intelligent search engine, micro-blog micro message etc.. Because many government websites are still mainly in the traditional way of showing resources, provides the service, the service in the humanization and interactivity etc., compared with the popular business website, there is a big gap in the user experience, the government website to attract users. As a result of new technology is conducive to the internal association, strengthen the government website service resources of external promotion and user participation, so as to improve the government website and user stickiness, let more users know, use, promotion of the government website, government website brand gradually take effect. Therefore, the concept and application of new technology, should be the main measures and means of enhancing government website user experience. For example, We7 website group in addition to support drag and self-help, products based on HTML5 technology, support for mobile phone, PAD mobile internet terminal etc.. The development trend of application in the cloud, the cloud We7.Cloud government portal solution. The application of these new technologies offer the direction for the construction of service type government website group system.

3. Sorting, integration and standardization system construction of information resources
Combing the integration and standardization of the system construction of information resources

The "user centered" government website should fully integrate resources from the government, public institutions, enterprises, institutions, individuals and other aspects to realize the "five orientations" of website services, namely: service diversification, service focus, service differentiation, service simplicity and service practicality, In order to make the services provided by government websites more suitable for users' use habits and meet diversified needs, so as to promote the improvement of website user experience. From this perspective, the sorting, integration and standardization of information resources are indispensable.
"Take the customer as the center" of the government website, should be fully integrated from the government, public institutions, enterprises, individuals and other aspects of resources, implementation of Web services "Five", namely: the diversification of services, service focus, service differentiation, concise and practical service service, in order to make the government website provide service to be able to meet the user's habits and meet the diverse needs, so as to promote the website user experience ascension. From this perspective, combing the integration and standardization of the indispensable information resource construction.

4. Optimization of navigation service
Optimization of navigation service

As providing service is one of the three major functions of government websites, we can also consider the optimization design of scenario based service navigation for important matters, cross level services and services with complex processes. Starting from the user's service needs, simulating the service scenario, and integrating service resources in an integrated and streamlined way can effectively solve the problems of simple listing of resources and low service level. It emphasizes the pertinence of service, improves the service efficiency of the website and users, and improves the user experience.
Due to the provision of services is one of the three major functions of government websites, therefore, for the important matters work, cross level service and process more complicated service, also can be considered a scene of service navigation optimization design. From the user service requirements, service scene simulation, integration, the process of service resources, can effectively solve the resource simple list, service level is low, emphasized the service aim, improve the service efficiency and the user's work efficiency, and improve the user experience.

Navigation is an important part of a website, which indicates the location of users and their direction of action. Users can obtain various resource information on the website through navigation. The clarity of navigation strongly affects the user experience. Especially for government websites, the optimal design of navigation directly affects the level and quality of website services and the effective play of government website service functions. Information disclosure, service and interaction between government and people are the functional orientation of government websites, and also the main reason for users to visit websites. Unlike commercial websites, government websites are the only channel for most users to obtain government information and provide services. The quality of navigation directly affects the efficiency of users in obtaining government information and online services. It can be seen that the optimal design of navigation is closely related to the user experience.
Navigation is an important part of Web site, indicating the location of the user, and directing the action direction of the user, the user through the navigation to obtain various resource information on the website. Navigational clarity strongly influence the user experience. Especially for the government website, optimization design of navigation directly affects the level and quality of service, effectively influence government website service function. Public information, service, political interaction between the people is the function orientation of the government website, the main reason is also the user visits the site. Different from the commercial website, government website is the only access to government information and services for most users, the navigation is directly influence the user efficiency for government information and online services. Visible, optimization design and user navigation experience are closely related.

Optimization scheme of service-oriented government website group construction based on user experience

Date：2014-11-23 Source: Shangpin China Type: website encyclopedia
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