Promotion methods of other operations obtained from SEO thinking_Shang pin China focuses on high quality website construction

Shangpin China Website construction company The previous operation mode of the website is to do a good job of the website at the beginning of the construction SEO Work, keyword selection and allocation, URL optimization, etc. Then start to optimize the ranking of long tail keywords, and publish such operations on the external chain. However, I accidentally watched a blue water and blue sky program, and suddenly found that it was because I had been engaged in SEO for many years that I fixed my mind. Suddenly, I found that my so-called website operation was just search engine optimization. After reflection, Shangpin China summarized its new website operation mode and shared it with you.

1. Use your existing resources for diffusion and promotion

When Yao Jinbo, the 58 city CEO, released the 58APP mobile download task in the Blue Water and Blue Sky program, we found that they used star resources and advertising alliance resources, making the 58APP download amount reach tens of thousands in two hours. Maybe friends here will say that for one thing, we don't have the resources like stars, and for another, we don't have the resources like advertising alliances. What can we use? What I want to say is that each of us has our own interpersonal relationships, and almost all of us have our own QQ, WeChat, Weibo and other resources. Excellent descriptions and links can be spread. If SEO personnel are operating websites, they will have such thinking. For example, QQ space is not indexed by Baidu, and the link diffusion generated in it will not give weight to the website, so this promotion and even thinking are rare. So it is very important for webmaster friends to jump out of this SEO thinking to operate the website, remember.

2. SEO optimization reduced from 100% to 40%

First of all, we are still in the market of China Marketing website construction The company believes that most webmasters have the same problem. All work is related to SEO, and other operation methods are ignored. However, it is true that SEO optimization alone can introduce a certain amount of traffic, so we did not find any major problems in our operations. Now what we need to do is to put 60% of our energy into other places, while only 40% of our energy is spent on relevant SEO work.

3. Use WeChat public account to build brand

Although Zhang Xiaolong, the person in charge of WeChat, said that WeChat is not a marketing tool, it can build a brand. For enterprises, the current WeChat public platform is still a blue ocean, and the competition is not so strong, and running a good WeChat public account is very helpful for brand building. For the operation of WeChat public account, Shangpin China will simply say:

(1) At the beginning, it needs 500 fans' attention, whether zombie fans or real fans, which is a necessary condition for obtaining certification.
(2) , keyword positioning and optimization, which is similar to SEO work.
(3) The theme of the content is grasped and the brand is highlighted, so as to create brand effects in related industries.

4. Focus on event marketing

We often see speculation on the Internet. Although it will cause abuse from readers, the speculators have won the effect they want to achieve. Finally, they come out to refute the rumor, and so on. We can do this. For example, the smog weather can be hyped by masks or food companies. Like a crazy saying the other day, "My sister persuaded my sister to eat vegetables to get rid of smog poison". Football information websites can take the recent Evergrande vs Bayern match as a hot topic. Shangpin China believes that editors can also create a lot of topics if they seriously think about this marketing.

The above is the promotion method of other operations obtained by Shangpin China by jumping out of SEO thinking. Although it does not involve specific operations, Shangpin China feels that this is a change of thinking, which is helpful for the operation thinking of webmaster friends, so webmaster friends can think about whether they are still in SEO thinking.

Promotion methods of other operations obtained from SEO thinking

Date：2014-12-23 Source: Shangpin China Type: website encyclopedia
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