How to stabilize the elements of ranking

Shangpin China Website construction company : With the constant change of search engines and the increasingly fierce competition in the industry, many webmasters who originally ranked well are not practical every day. They are afraid that the hard won rankings will disappear, so how to stabilize the hard won rankings? Since the website can get a good ranking, it means that some basic settings, structure, links, external links, and inclusion of the website are good, and there are no major problems. I will not say much here, but I will mainly talk about two elements to stabilize the website ranking.

1. Constantly meet new user needs

Baidu's goal is to meet user needs and ensure market share, so your website can meet the needs of users to meet the needs of search engines. Someone said that the high-quality articles mentioned above are not just to meet user needs? Indeed, users need high-quality articles, but their needs will change. For example, for a SEO website, the main demand of users is of course SEO technical articles. However, if there is a large number of website pan parsing at a certain time, users will need to pan parse related articles. If your website does not have one, users will go to another website, or even become long-term users of the website.

Therefore, we need to constantly find the needs of users. Users have needs, that is, search engines also have needs, and we need to supply this demand. Of course, the demand cannot deviate from the website theme. It is a fruit store. If users need brooms, they will sell brooms. If users need cups, they will sell cups. As time goes by, your store will be a grocery store rather than a fruit store. The same is true of the website. Any supplement to users' needs should be relevant and not be off track.

2. High content quality

Content is always the root of a website. The quality of website content must be high. Don't fool search engines, let alone users. The website was ranked in the early stage, and the external chain accounted for a large part of the factors. After the ranking, the selection and voting of users accounted for the main factors. Don't think that it will be easier to have a website ranking, and then reduce the quality of the updated content, copy and collect all the content. Don't be too happy too early. The time for user assessment has just come. This time, it is no doubt that you can tell the user that the content quality will be reduced, and you can not come in the future.

Just imagine that the website keyword has just reached the fifth place, and it can finally bring traffic to the website and attract users. As a result, when users came in, they saw all the content that was not very good. What was the result? With a short stay time and a high bounce rate, the user will directly give you a disqualification, which is equivalent to that the station just recommended by the search engine is rejected by the user. Obviously, it won't be long before the search engine will also reject you. So after the website has a ranking, we must continue to provide high-quality articles, catch users in time, and win users' favor. It's a no brainer. Like many well-known blogs now, the early articles have won a large number of users very well, and even if the articles are a little poor, many people still go to see them later.

In general, Marketing website construction In Shangpin China's view, user demand can be divided into long-term demand and short-term demand. Short term demand is current demand, which is easy to change. To judge the short-term demand of users, the simple method is to look at the Baidu drop-down box, which reflects the user search ranking most relevant to search keywords in recent days. The long-term demand is a stable demand in the industry, which is not easy to change. When changing, the website content should be almost completely changed. Therefore, this long-term demand should be grasped. Compared with the drop-down box, we can look at Baidu related search, which reflects the long-term user search ranking. The webmaster should determine the core of the page according to the long-term demand, and do a good job in the cornerstone of stable ranking of the website.

The ranking of websites is not easy, so it must be stable. The longer the ranking is stable, the more users will be obtained. At the same time, the greater the traffic, the more stable the ranking of websites will be. This is why the websites that have always ranked first are very stable. Because users have been used to choosing you, your website has already obtained a large number of loyal users. Of course, the two elements mentioned above are only two important aspects, not the only one. Although ranking is not easy, stability is more difficult, so you need to persevere. Only if the website is really stable, your comfortable days will come.

Date：2014-12-24 Source: Shangpin China Type: website encyclopedia
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