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How SEO optimization improves the ranking of websites

Date：2014-12-27 Source: Shangpin China Type: website encyclopedia
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stay SEO website optimization It often happens that the inner page ranking overwhelms the home page ranking. At this time, in order to avoid affecting the site's right to be demoted, the usual practice is to try every way to refocus the weight on the home page. However, when the ranking of the website's home page is stable, it is necessary to promote the participation of the website's internal pages in the ranking in order to improve the conversion rate of the website. today Website construction company The experience of website optimization that Shangpin China wants to share is about the ranking of the inside pages of the website.
How SEO optimization improves the ranking of websites

To rank the inside pages of a website, we should first pay attention to the quality of the content. According to different industries, the quality requirements for the content are also different. The first problem to be solved is user requirements; Then, pictures, videos, etc. can be loaded into the content according to the characteristics of the industry to make the content more readable; Then, the content will usually be linked, and the setting of the inner chain should play a role in supplementing or extending reading without affecting the quality of the overall page.

here Marketing website construction Shangpin China should focus on the product page. It can be said that the purpose of improving the weight of the inner page and promoting the inner page ranking is to convert it into sales. That is to say, the keywords for ranking on the inner page are mainly product words. For the product page, the content should be filled on the page. For the page with low content quality and high similarity, it is not conducive to spider fetching. Therefore, for the product page, we must pay attention to the conversion rate and appropriate fine-tuning.

The weight of the home page and the weight of the content complement each other. The improvement of the weight of the home page can improve the site's own position and related search links, and can also improve the ranking advantage of the inner page. Imagine a website with high click rate, high dwell time, and low bounce rate. How can the ranking of its internal pages be unsatisfactory!

Content is not the only factor that determines the ranking of internal pages, but content is the carrier of internal pages participating in the ranking. The content of the inside page must be written according to the needs of keywords and various columns. It should give users what they want to see, which is consistent with the user's search experience, and high matching article content. The setting of content keywords can be determined according to the relevant search and drop-down boxes of the search engine. Generally speaking, the words appearing in these two locations are recent words with high conversion rate, which can be used to obtain high traffic and high click rate in a short time.

In general, the ranking of the internal pages of the website is based on the quality of the page. The higher the vote, the higher the matching degree of the title, and the high quality of the content, the higher the ranking will be. When optimizing the ranking of internal pages, we should pay attention not to make routine mistakes. We should use a standardized path. For more valuable internal pages, we can do related directed external links to improve the weight of content.


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