Website construction company Shangpin China: On December 27, Baidu's big update, a very interesting thing happened. A large number of websites have attached pictures to Baidu's search results, such as doing a search as shown in the figure. Let's go to see your website quickly? What if not? How can I have pictures? Friends who believe there are no pictures want to ask this question. Why do some websites have pictures and others do not? Shangpin China Marketing website construction The company will reveal the secret for you.
How can Figure 1 be matched with pictures?
The premise is that the website must have a picture, and the truth that a clever woman can't make bricks without straw should be observed. The following conditions shall be met:
1. Captured pictures
Is it because the ALT attribute has been added to the picture of our website? A lot of facts have proved that they are not. Baidu is the first image that matches the height width ratio. No matter whether the image is HD or not, with ALT attribute or not, as long as it meets 121x75, Baidu will capture it.
2. Comply with the height width ratio captured by Baidu
Baidu Spider also has requirements for grabbing pictures. It doesn't grab all pictures. It will certainly grab pictures that meet its height width ratio. What kind of pictures meet its height width ratio? When you use the review element to view the pictures of Baidu search results' websites, you can find that the pictures are all 121x75, so the pictures captured by Baidu are all within the range of 121x75 ratio.
3. Must have a certain weight value
To have a certain weight value means that the keyword has a certain weight level and is unique, but the weight value is not high. You can try to search the brand words of your website, because brand words are unique.
Benefits of images in search results:
First, a good picture can express a kind of meaning. Users are lazy. A good picture can express the content of the website, and users will not look at the description. If you add a good description, it will attract users' clicks.
Second, when images appear in the search results, others do not have images, but only you do. It is like standing out from the crowd. It is very striking. Users will be very novel when they see it. Go back to your website to attract users.
