2014The importance of SEO optimizing and improving the internal chain system_Shang pin China focuses on high quality website construction

Weight is Baidu's assessment of the comprehensive quality of websites. High weight websites usually rank high in terms of keywords, and the index is also high. although Website construction company Shangpin China has repeatedly stressed that no official data can clearly point out the objective relationship between keyword ranking and weight, but the phenomenon of some websites shows that increasing weight is beneficial to website ranking.

Importance of SEO optimization and improvement of internal chain system in 2014

As for the increase of website weight, what we have observed from the search engine data is that it is usually related to the score of the webpage. For the comprehensive scoring indicators of web pages, they are generally reflected in the amount of web page views, content value, browsing time and other factors. For these data scores, we can get the weight scores of the website. Of course, this is my own opinion, and it has not been officially stated by Baidu. There are many other theories about the determination of Baidu's weight Marketing website construction The experience that the company Shangpin China wants to share is another theory in the optimization world, that is, the internal chain determines the weight increase. Whether it is true or not, we might as well discuss it with the author.

The inner chain can be seen as the sinews of a website. When spiders enter the website, they can use these inner chains to crawl in depth and breadth, so that more content of the website can be obtained by spiders. On the other hand, the existence of the website internal chain can improve the user experience, enable users to find the pages they want to visit more quickly, and also play a role of content recommendation, increasing the number of votes in the site. From the perspective of website optimization, the author believes that the internal chain layout is actually a voting method, which is helpful for the promotion of weight.

For multiple internal link search engines that point to the same article, they usually do not recalculate, and only take one of the links as the reference value of the voting algorithm. And we can also use the program to automatically add links, that is, automatically link the same articles according to keywords. The most common internal chain layout is Baidu Encyclopedia. At the same time, the internal chain layout of Baidu Encyclopedia also proves the rationalization of the internal chain system, which is completely possible to improve the weight of its own website.

In the whole website, even without the role of an external chain, the weight of the website's home page and column page is high. This is mainly about the layout of the website's internal chain. On the website, we often add the content in the articles on the inside page of the website to the home page. Such links are actually not conducive to users to click on low-quality internal links; Only by pointing the relevant links in the content to the article page of the recommended content can the perfect layout of the inner chain be completed and the website's activity be improved.

It was once said by industry seniors that a website with a perfect internal chain layout can beat its competitors even without any external optimization. Previously, the author did not understand this theory, and even some disdain, but now it seems that the layout of the inner chain is indeed an optimization way to improve the website itself.

Importance of SEO optimization and improvement of internal chain system in 2014

Date：2015-01-07 Source: Shangpin China Type: website encyclopedia
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