Detailed description of what functions are needed for marketing websites that meet SEO optimization _Shang pin China focuses on high quality website construction

The vast majority of current websites are through Marketing website construction And management, but as a need to do SEO website optimization How should we choose the best marketing websites that meet the optimization rules?

below Website construction company Shangpin China will discuss what functions marketing websites should have from the perspective of SEO?

Detailed description of what functions are required for marketing websites that meet SEO optimization

1. Static and customized URL

In the previous article, we talked about the importance of URL optimization, so it is very important for marketing websites to have a static URL option. The webmaster opens the static URL function, and the entire system page uses a static URL, which has great advantages for the inclusion of website pages.

And a good marketing website should also provide URL customization function. The webmaster can define all directory names and file names by himself. You can also automatically generate the file name according to the number with the system, or let the webmaster input the most desired file name.

2. Customized page title

First of all, the title is very important for optimization, so marketing websites should automatically generate page titles suitable for optimization, such as:

Category Page Usage - Category Name - Site Name

Product page use - product name - classification name - website name, or product name - website name

In addition, marketing websites should also provide customized functions that all page titles can be manually modified. When necessary, webmasters can rewrite more appropriate titles according to the results of keyword research. This is a very necessary function.

3. Text writing

When creating products or articles, current marketing websites all provide the visual editing function of "what you see is what you get". Users can directly add boldface, pictures, fill in ALT captions, add links, select link anchor text and other functions in the body.

4. Customization of meta tags

The meta tag here refers to the keyword tag and description tag. The system should allow the webmaster to reserve these two tags and the content called by the tag, because for the search engine, it is better not to write if the appropriate tag cannot be generated.

5. Text description of classification page

In addition to the home page, which can give the webmaster sufficient flexibility to manually write instructions, the classification page should also leave an area for the webmaster to directly write the most appropriate instructions. Only in this way can we achieve the best explanatory text on this page and increase the click rate of users.

6. Eliminate replicated content

The system should have the function of automatically prohibiting the capture of copied content, such as printed versions and various sorted pages. These copied content is conducive to users' browsing, but it causes a lot of unfriendly duplicate content to search engines. It will bring great trouble to website optimization.

7. Label function

The webmaster can input labels when publishing products or articles, and the system will automatically aggregate the content according to the labels and claim the label page.

8. Generate H tag correctly

As all optimization friends know, the H tag of a page can provide important information to search engines, but few can generate H tags correctly. Or the content in the H tag can be customized. For example, many marketing websites put the website name in the H1 tag on all pages, which is actually impossible.

9. 301 Jump function

The system should provide the function of 301 jump from any page to another page in a station, so the webmaster can freely arrange special projects with more needs. Otherwise, the change and deletion of website columns will be very limited.

10. Generation of website map

A good marketing website can automatically generate an XML version of the website map. The webmaster just needs to submit the website map address to the search engine to facilitate the collection and capture of the website.

The above is just the basic requirement of search engine friendliness. In fact, there are many details, such as the processing of page turning and the generation of related articles. Few marketing websites can perfectly solve these problems. So we can only use the marketing websites that are suitable for optimization as much as possible, and then do secondary development and use according to specific needs.

Detailed description of what functions are required for marketing websites that meet SEO optimization

Date：2015-01-10 Source: Shangpin China Type: website encyclopedia
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