Website construction companyShangpin China: Zhang Wuji must be familiar with the scene of practicing Taiji Sword,After demonstrating the Tai Chi sword technique to Zhang Wuji once, Zhang Sanfeng asked Zhang Wuji: "No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no
doSEO website optimizationThe same is true. You can learn as much as possible about SEO technology. The more you learn, the better. But when optimizing a website, you should never apply all the SEO technology you have learned to the same website. If you do this, it means that you have over optimized.
Website optimization purpose: nature and balance
Although I haven't learned many SEO technologies, there is no website optimization case I have done that I have learned all the operations that are conducive to optimization.Yes, sometimes although I can still do some links, I deliberately ask myself not to apply all technologies to the same website.Because I clearly understand that when you make all your work seem to be "perfect", then you have optimized too much, and you may be demoted.Maybe some people want to ask, then what is the over optimization?How to grasp this degree?There is really no fixed answer to this problem. We can only understand and do it by ourselves. Some people may say that it is OK not to learn the technology of SEO, so as to avoid over optimization. What's the logic of learning SEO technology and not using it all.In fact, seo is not so much a technology as an art, which also contains philosophical principles.I think Mr. Zac is right: the purpose of website optimization should be nature and balance.
The root cause of over optimization is that you care too much about search engines
Many people actually have such a misunderstanding: my website strives for rankings, traffic and orders through search engines. Can I care less about it!In fact, you can think from another perspective. All the money you earn is the money of customers. Search engines don't care about whether you make money. Search engines care about providing high-quality search results that search users need. The reason why your website has rankings and traffic shows that what your website provides is what users need and want.If the search engine can not provide the search results that the search user needs, then presumably the search engine is not what the user wants.What the search engine pursues is to imitate and speculate on users' search behavior. In other words, the old saying is that what users like is what search engines like.So after your website has done the most basic optimization work, please put more energy on how to provide better website content for customers.You can get the recognition and love of users, and search engines have to give you a good ranking.Don't care too much about the search engine. Don't be restricted to it. If you care too much about it, it will arouse its suspicion.When answering ranking related questions, Google employees often say this: If the search engine did not exist, would you still do this?In other words: do what is good for users, and don't do what is bad for users.
What are the specific manifestations of over optimization?
Excessive optimization does not have a fixed scope, and may have different performance at different times.Here are just a few examples for reference.
1. In order to quickly obtain the ranking, a large number of external links were added at the initial stage, and the text of the external chain anchor was single, all of which were target keywords. Once the ranking rose, the external chain was stopped.
2. Deliberately increase the keyword density of the website, put it in the article stiffly, and add the homepage link
3. The content of the website is updated irregularly. It should be noted that not all websites are updated more frequently.It depends on the different industries. Don't update for the sake of updating. You really need to add content, and only update when you provide valuable information.
4. Single text of inner chain anchor
5. Overuse of optimized labels, such as title labels, H1, blackening, and bold labels.
Marketing website constructionSummary of Shangpin China: How to avoid excessive optimization?In fact, to avoid excessive optimization, we need to fundamentally solve the problem, that is, don't pay too much attention to search engines, don't too much pursuit of fast rankings, be impatient to eat hot tofu, try to do a good job of website content, and do a good job of website user experience. Maybe it will be slow and difficult in the early stage, but the road will be more and more smooth in the later stage!