Website construction companyShangpin China: The external links in the forum are the primary purpose of many webmasters. Through the forum, we can provide excellent external links for the websites we need to promote, which is helpful for keyword ranking.Then, the main focus of the external link construction of the forum should be on the planning of publishing content and the maintenance of the forum account.In general, the following three points should be done well to achieve good results in the construction of external links of the forum.
The selection of target forum needs to be consistent with the promotion theme
When building external links to forums, search engine optimizers must select appropriate and closely related forums based on the theme of the website and the characteristics of the website's sales products, preferably professional forums with target visitors.In the actual operation process, some search engine optimizers may one-sided pursue the popularity of the forum, without considering whether the published information is consistent with the forum. In fact, it is wrong to think that the higher the popularity, the more people will pay attention to the product information.
1. If the content of the post does not match the theme of the forum, it is difficult to attract the attention of netizens, and sometimes even disgust netizens.
2. If the popularity is too high, the posts posted by the website builders will soon be flooded and can not be effectively seen by potential users.
3. If the selected forum has no content relevance to the website that needs external links, the search engine will certainly not think that the external links of the website that sells mattresses appearing in a mobile phone forum have much relevance, let alone how much weight is transferred.
Careful maintenance of published posts
In the external link construction of the forum, if you do not pay attention to the follow-up and maintenance of the post after it is sent, it may sink quickly, especially in the forum with high popularity.It is obviously difficult to attract traffic for the sunk posts, and long-term maintenance is particularly important.
For search engine optimizers, it is necessary to regularly change different "vests" for replying and top posting, and it is also a necessary means to build external links of the forum.Timely top post and reply post can make the post always stand out on the front page of the forum or section, so that more netizens can see the product information.From the perspective of practical operation details, when maintaining posts, the search engine has the Hau station to do a good job of not blindly recovering from the positive perspective, but properly refuting and provoking controversy from the negative perspective, which can "stir up" the posts, so as to attract more netizens' attention - of course, do not overcorrect, and it will be troublesome to make the originally promoted posts become critical posts.
Design your posts well
As the carrier of information transmission, the success of information transmission mainly depends on the title, main post and following post of the post issued by the search engine optimizer.If a post can attract netizens to click, skillfully convey the information of website brand and sales products, and properly add some external links, so that netizens can not feel the gap of advertising posts, then such a post is a successful forum post.
With regard to the title and content of the post, the previous analysis of website content construction has summarized many useful writing methods for "Title Party", which are the best methods to use in forum post writing. Search engine optimizers can read the previous article.What we need to know here is "follow the post", that is, the sender logs in as a non sender and writes "reply" content.
Under normal circumstances, the content of replies is generally the "subjective" comments of netizens on the subject content.When netizens are attracted by the title and the main post, and continue to check the reply, it is the biggest crisis of the post's "true identity" exposure - poor recovery will make netizens aware of the post's "advertising" intention at a glance, affect the product communication effect, or even directly close the page and walk away. It is impossible to click the link in the post content.
Marketing website constructionThe company's Shangpin China summary: webmasters can add high-quality external links to the website, promote keyword ranking and increase the number of visitors as long as they grasp the above three points, use them properly, and talk about their own weight and traffic.