In 2013, the Internet had an impact on the traditional e-commerce industry.In 2014, the Internet trend will continue.In the modern society, the Internet can be described as pervasive, almost seeping into all industries.Therefore, using the Internet is an effective way.In the early stage of sales, certain consumption patterns were formed through stores.
Now, Internet sales (e-commerce) has gradually become a habit of consumers.The earliest 020 model was created by Alibaba.Simple online communication and logistics delivery form a transaction.As people get used to this kind of consumption.Furthermore, many industrial e-commerce platforms have been derived.There are more platforms and more competitiveness.How about thatMarketing website constructionTo guide users?How about consuming in your own home?In other words,Website constructionWhat kind of selling points are worth consuming.
Simple online communication and offline delivery.The mode is simplified, but the result is difficult.Early e-commerce platforms were not famous or highly weighted, so they could not gather a large number of people to focus on website products.Therefore, if you want to obtain e-commerce revenue, you must rely on the website's selling point to effectively attract users' eyes.Thus, a certain guidance is formed.Generally speaking, we can draw some experience from the following types.
1. Knowledge-based
It reflects professionalism, so that users can get certain benefits.In the early stage, it is better to create and release authoritative knowledge in a certain field, so that users can form the habit of reading.Then, a certain expansion will be formed.For example, the creation of Internet promotion knowledge has practical value, and users form word-of-mouth online recommendations.The user's reading depth increases and the scope can be expanded;
2. Informational
This kind of information platform needs two words: fast and bright.People's pace of life is fast, and mobile network is loved by people.As a result, there are many "bow party".This alert everyone, the information network platform needs to have a mobile client.It plays a dual role in enabling people to read new information.Information content needs highlights.This can attract the eyes of visitors.
3. Entertainment. Games
It mainly reflects relaxation and some fun.Modern Internet people face computers every day.It is inevitable that there will be a certain sense of irritability, how to vent it?The small game at this time is good.Shifted people's vision, and became like.Therefore, we will get some pleasure in spirit.For example, 12306 customer service has an outlet wall, which is to write your own feelings and paste them on the wall.Or, hitting the sandbag like pile is a direct release.Therefore, game websites should be clearly classified.
4. Pictographic
It reflects beauty and laughter.People like to pay attention to beautiful and funny pictures.For example, the click rate of a revealing beauty picture will increase dramatically.Therefore, such website platforms need to integrate highlights.It not only satisfies users' browsing, but also does not appear vulgar.It's a little bit like a small attitude.Obtain users of users, and relieve people's fatigue;
Whether the website can increase traffic needs selling points.For example, the selling points on the title, such as a million yuan prize for a person's two yuan prize, must be able to have many clicks.As a result, it effectively stimulated the increase of website traffic and weight.On the contrary, with high weight, users will gradually lose their selling points if they fail to continue their previous selling points.Therefore, the website's selling points determine the level of user attention!