How can tourism industry websites attract consumers with pictures_ Shang pin China focuses on high quality website construction

Website construction company Shangpin China: Visual content is the best marketing practice in almost all industries. This is especially true in the tourism industry, because tourism pictures are very powerful marketing elements.

Nowadays, the latest and most popular social media websites focus on pictures (such as Pinterest and Instagram); And many hotels play a key role on these platforms because they know the importance of visual penetration and interaction.

However, in many cases, the effect of these visual content on the hotel official website or OTA platform is very bad, resulting in loss of sales. But do you know why? Here are some of the most common reasons:

1. Obsolete visual effects

Hotel operators usually update their website pictures every two years to avoid that consumers will see too much difference between the scene and pictures after arriving at the hotel, so that what they see is what they get.

You should show any renovation of the hotel or new decoration of the guest room. This also makes the browsing consumers understand that your hotel has been in maintenance.

2. The picture feels too old or too small

As time goes by, the computer screen becomes larger and larger, so your visual effect should be adjusted accordingly! No one likes to see a 300 × 300 pixel picture on a 2880 × 1800 resolution screen. This not only makes the hotel leave a bad impression on consumers, they will also leave immediately and choose other hotels.

3. Wrong color: this is the key point

Believe it or not, color and light can make a great difference in the visual effect of pictures. Photographers have installed color correction software on their computers. When their photoshopped visual content is displayed on your client's computer, the corrected color may disappear.

The sky may look too blue and the palm trees too green, which will make people believe that these pictures have been excessively artificially modified.

Please test the color and brightness of the visual content on different monitors to ensure that the above situation does not occur.

4. Integrate multiple media

Many hotel official websites do not provide full screen image browsing function. At least for me, it's disappointing when I want to observe the pictures more closely and find that I can't.

Make sure your image size can be displayed to the maximum allowed by the website.

Also, don't let your visitors frequently switch pages to view information on different media. Please integrate pictures, virtual scenes, floor layouts or videos into the same multimedia player.

5. Too few pictures

TripAdvisor published a report last year that said that hotels with more than 20 pictures received 150% more attention. Show all kinds of photos of your guest room!

Don't just upload a picture of a bed. Bathrooms and other room equipment are also very important for some passengers.

6. Responsive design without mobile terminal

This is really stupid. No one likes to zoom in or out of the page just to see a picture, or may need to use his fat fingers (like me) to touch a pile of things on the page by mistake.

Marketing website construction Summary of Shangpin China:

You can never underestimate the power of visual content. People want to see neat and direct pictures when booking hotels.

The hotel should understand this very important point: the final decision of customers may be largely determined by your visual content. Plan well and create high-quality visual content, so as to attract more visitors' attention and achieve transformation more effectively.

After all, we shop with our eyes!

How can tourism industry websites attract consumers with pictures?

Date：2015-01-29 Source: Shangpin China Type: website encyclopedia
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