Four important steps for ranking keywords _Shang ping China focuses on high quality website construction

Current website SEO optimization There are three main directions: keyword ranking, traffic and word-of-mouth optimization. For enterprise stations and e-commerce stations, it mainly focuses on keyword ranking. Website construction company Shangpin China is doing an enterprise station on hand, so I will talk about my keyword ranking optimization steps.

There are four steps for my key words: sending articles, sending external links, changing friends and so on.

1. Hair outer chain

Outbound publishing refers to publishing articles on high-quality and relevant platforms. The external chain is now a headache. With the update of Baidu, there are fewer and fewer free external chain platforms with good collection speed. My technique for posting on the website is to write an article on a high-quality platform. A high-quality article is more effective than 10 junk links. Then publish quantitative articles in blogs, forums, classified information, libraries and collections every day. Although the effect is not very obvious, it is still necessary. Finally, the website is submitted to some website directory platforms to increase high-quality external chain resources.

2. Post an article

Sending an article refers to the original update of your website. Create a "corporate news" or "hot news" column on your website, and update two original articles in this column every day. Then build a "Latest Update" section on the home page, call the articles published every day, so Baidu Spider will know that there are updates on the home page every day, and will have a good evaluation of the site. There are also skills in publishing original articles. It is not just a matter of publishing one article. The keywords you want to do should be embedded in the title and body of the published article, and the keywords in the body should be made into anchor text mode.

3. Changing Friends Chain

The exchange of friend chains refers to the exchange of friend chains on websites that are related to their own industry or have better weight than themselves. The effect of changing friend chains is quite obvious. In a project I participated in, there were nine keywords and five keywords on the home page just by changing friend chains. My method of changing friend chains is that the first thing to consider is changing friend chains from industry related websites with equivalent SEO data, and industry related friend chains, which are good external links. Then, some websites that are unrelated to the industry but whose weight data is better than their own can also be replaced.

4. Etc

Personally, I think "waiting" is the essence of these four steps. When the first three steps are completed, what you have to do is wait, wait for Baidu to update, wait for the ranking to rise. SEO is not achieved overnight, and the project contracts for keyword ranking are all assessed in half a year to one year. SEO can not be done urgently, and it is useless to be urgent. After posting articles, sending external links and finding friends, as long as the keywords are not hundreds of search volume, they will arrive at the home page in half a year to a year.

Marketing website construction The company's Shangpin China summary: I have been doing SEO for so long, and I have summarized the skills and methods of doing keyword ranking. After thinking about it, it is nothing more than sending articles, sending out links, changing friends and so on.

Four important steps for ranking keywords

Date：2015-02-07 Source: Shangpin China Type: website encyclopedia
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