Practical Skills for SEO Optimization to Improve Website Ranking_Chang pin China focuses on high quality website construction

As a seo manager or commissioner who has just joined a company, how to effectively improve the Internet presentation effect of enterprises and websites within one month Website construction company Let's share some practical skills.

Practical skills for SEO optimization to improve website ranking in one month

Station optimization

（1） The key to site optimization is to improve the website's search engine friendliness and user experience.

For example:

1. The overall flat structure and clear hierarchy facilitate search engine inclusion and user access;

2. Whole station SEO optimization Detailed settings, including keyword extraction and management (focusing on channel title, H1 tag and article content keywords), TAGS tag optimization and URL customization rewriting, and memory optimization settings for users of different orders of magnitude;

3. Application and statistics of social sharing plug-ins, increased Marketing website construction The amount of information transferred and the external chain can improve the interaction between the website and users, and the interface is more suitable for UGC (user generated content).

（2） In order to achieve the best expected results, it is necessary to actively cooperate with the technical department and the operation department. Among them, some necessary optimizations for website programs (as follows) can improve the efficiency of website content capture.

1. Properly set title, keywords and meta tags on the website: you can use tags on the corresponding column template page to facilitate calling, and to facilitate batch extraction and management.

2. The level of website structure should not be too deep, and three or four levels are the best; The website should be static, the URL should be short, and the article content page should generate html, which is conducive to the search engine.

3. Streamline and standardize code, and delete redundant code in the page, such as spaces or some redundant html tags. General specification of directory name, such as background management directory: admin/, generated JS directory: JS/

4. The website API general integration settings support QQ and microblog login, and the member center management system is perfect.

There are also some other common website program optimizations such as sitemap, tags, and memory buffer, which do not need to be repeated here!

（3） In addition to website program optimization, website information content optimization is equally important.

In one month's time, the effect of high-quality original soft articles is the best. During this period, three soft articles are updated every day, and an appropriate amount is added on Wednesday and Thursday. One month, pan keywords and long tail keywords will be ranked accordingly.

In particular, some websites whose keywords are not ranked, snapshots are not updated in time, and articles are poorly included need a large number of high-quality original soft articles, from which reasonable and ingenious keywords can play an unexpected role.

Off site SEO

1. Within one month, quickly dig out the high weight friend chains matching your website, and the number can be 5-10. Exchange them free or paid.

2. Apply for official certification of microblog and WeChat public platforms for your website, and use your existing resources to improve their exposure and influence. At the same time, it will lay the foundation for future microblog and WeChat marketing.

3. "Content is king, external chain is king" still applies. Through the external chain analysis of your competitors' websites, then make the most efficient external chain increase plan within a month. From the "domain name chain" of relevant forums and post bars to the "soft article chain" of blogs and encyclopedias, everything is necessary and effective.

4. Others, such as Baidu promotion, paid advertising (CPC/CPM), APP and online event marketing, can also help you greatly and make all your work more effective in a month.

The basic requirements of soft text are as follows:

1： Title specification: the general title is about 15 words, not too many or too few, and strive to be novel, easy to understand, and able to attract the interests of users.

2： Keyword specification

When writing an article, add proper keywords. The keywords are bold and the density setting is reasonable. For example, add one keyword to a 300 word article and two keywords to a 500 word article, and so on.

3： Content specification

The content should be original, the keywords of the article should be distributed reasonably, and the article should be integrated into the article perfectly and naturally. Do not copy mechanically; The content shall be clearly stated without typos; When the content article has a large number of words, you can add a subtitle and bold it appropriately.

Practical skills for SEO optimization to improve website ranking in one month

Date：2015-02-10 Source: Shangpin China Type: website encyclopedia
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