Shangpin ChinaWebsite construction companyNot long ago, I saw a post that pessimistically believed that a large number of people would lose their jobs in SEO in 2014, because on the one hand, Baidu's ranking was getting worse and worse, and on the other hand, we media people flourished with the support of major online media, on the other hand, it also weakened the influence of grassroots webmasters and SEO search, further reducingSEO website optimizationNeeds.I even saw an interesting discussion on Weibo, saying that the current network companies no longer provide ranking services for designated keywords, because it has little effect on Baidu
SEO, once a little brilliant industry, was rated as one of the top ten industries with the most potential. As the core component of online marketing, it seems to have been exposed to the risks.But behind the pessimism,Marketing website constructionThe company Shangpin China has other views:
First, it has been a long time since SEO was sung down. Many years ago, some people said that SEO would die, but it has been improving in reality.By progress, i mean that seo practitioners are still expanding, and the skills of seo practitioners have been improving.After years of
In fact, we can clearly see that SEO will not die, because as long as there is search behavior, there is room for SEO.Because the current Taobao SEO, Weibo SEO, JD SEO, etc. are not in the ascendant?
Second, the search behavior will not disappear.The biggest feature of the Internet is the diversity of information. People can find information from various information sources anytime, anywhere through search behavior.We media is developing and SNS is expanding its influence, but people's demand for new information is not limited to known people or things.For example, on Weibo, we often browse the information of the people we follow, but we also search for the views of different people on popular events.If we only focus on our information among known people, our vision will be limited and we will miss many wonderful content.The creativity and freshness of any We Media people and a circle are limited, so we need to explore the unknown through search.
Third, SEO is making progress, because with the development of search technology, especially based on the advent of the big data era, search has become more intelligent and fair, and some technologies that rely on SEO's tips and methods to obtain rankings are gone forever, leading many people who only know some shallow knowledge of SEO to gradually withdraw from the stage of history, that is, many people's so-called unemployment.In fact, any industry is the model of a pyramid. Those with good technology will always be the hot cakes, while those with poor technology will be gradually eliminated.But the reality is very cruel. At present, many people who have studied seo for many years have not made great changes in technology, leading to the gradual loss of effect.
Finally, I think that SEO has a bright future, especially those who already have some foundation, because in terms of marketing, there are only two ways to obtain users, one is demand coverage, and the other is user positioning. As the main way of user demand coverage, SEO needs to operate as long as user demand exists.It seems that bidding can also cover user needs, but there are many disadvantages of bidding, such as bidding is more suitable for navigation words, while the demand for words like long tail words can not match the demand at all.Moreover, the production of bidding single page is very troublesome, so the bidding pages of any company are limited, so it is impossible to match all user needs completely.
Is there any future in SEO?Maybe different people have different views, but at present, we still see that SEO in many industries has a lot of room for operation. In addition, if your SEO level is good, you can not only get a good job, but also try to do some small projects yourself.