How to use user needs to improve website ranking _Shang ping China focuses on high quality website construction

After the "turbulent" year in 2013 SEO optimization Where is the direction? As SEOers, we can clearly feel the importance of website users and understand that website audience is the foundation of stable website ranking. Shangpin China Website construction company Today, I want to share with you the optimization experience of making use of user needs to create website rankings.

When we take over a website, we can clearly find several common points from website diagnosis to later website optimization operation, which is also the optimization template work of novice optimizers. At the same time, in the process of website weight reduction after algorithm changes, we can also find that most websites with the same optimizer are "advancing and retreating together", which is also the disadvantage of template optimization technology. How can we stabilize the website ranking? We can get the answer from the search engine announcement last year, but many SEOers are real but not implemented.

User experience is no longer a new topic, and the author has explained a lot about it before. It seems that many novices still stick to me. Today, let's emphasize again that the website user experience is not only about our own website experience, but also about the click value and user groups brought to the search engine (take Baidu as an example).

We should understand that SEO optimization is to obtain free traffic, and the reason why this traffic can be obtained is the value of your website, that is, the value it brings to Baidu. If it does not bring good experience to Baidu users, then I'm sorry, your website will move from a good position. This is the root cause of unstable website rankings. Now let's get back to business, Marketing website construction How to get a good ranking? The website audience is the most important. If you want to obtain a stable website audience, your website must be able to meet the needs of users. The audience of this website not only refers to your purchasing user group, but also the query users and even your competitors.

Mastering the user group of the website is a must to understand the needs of users. In terms of the current types of Internet websites, we can divide them into websites with fixed user groups, such as tourism websites; Classify demand user group websites, such as medical websites; User group websites with obvious uncertainty, such as enterprise websites. The most common one is enterprise websites, which have a high proportion on the Internet. In the face of different types of websites, we should start with their user groups, and then optimize the operation of the website according to the current needs, including keyword positioning, content updates, etc., so that more online tourists become the website audience, so that there will be steady website users.

When your website users grow steadily, it means that your website will bring Baidu click value and a good search user experience, so the website ranking will be stable.

How to use user needs to improve website ranking

Date：2015-02-14 Source: Shangpin China Type: website encyclopedia
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