Reasons for SEO talent imbalance in 2014 _Shang ping China focuses on high quality website construction

In 2014, SEO website optimization The competition for SEO talent is becoming more and more fierce, and the demand for SEO talent is increasingly showing a trend of polarization. On the one hand, small and medium-sized enterprises begin to gradually combine SEO with online promotion, and vigorously recruit SEO promotional talents at the fair. Generally, people with a little SEO experience do not look up to these positions. On the other hand, well-known enterprises and large and medium-sized websites have a strong demand for high-end SEO talent, However, due to the limitations of technology and ability, seoers in the current situation can not meet the needs of this part of the post. For a large number of people who have worked in SEO for two or three years, most of them want to find a position of SEO supervisor or SEO manager, but such positions are very limited, which leads to the difficulty of some SEOers in finding jobs.

Reasons for the imbalance of SEO talents in 2014

Not long ago, we made a small survey and found that this imbalance is actually very serious. The main reason is that SEO disdains to do network promotion, because this kind of work is relatively heavy and the treatment is not high. We have visited some talent recruitment markets and found that almost all enterprises are still recruiting for online promotion, and even they attract people to pay attention to them in front of the recruitment booth. Moreover, when recruiting online promotion, most of them do not just recruit one person. It is common for small enterprises to recruit two or three persons for online promotion, and large and medium-sized enterprises will have more. But these jobs are not suitable for seoer who has been doing seo for 2 or 3 years, so what should be done for seoer? The following is Shangpin China Website construction company Explain to everyone:

First choice: Adhere to SEO, but make comprehensive development. For example, when doing SEO, you can also learn how to promote by bidding, or learn how to promote by intelligent network, so that you can become a search marketing talent or network marketing talent in the future, and can apply for a wider range of positions. At present, there is still a shortage of high-end talents at the level of search marketing and network marketing managers, and such positions are well paid, which is a good choice and pursuit.

Second option: Adhere to seo, but need to improve their ability and quality, and strive to go to some well-known companies or large and medium-sized website development. Personally, I think people who have worked for 3 or 4 years in SEOER are more suitable for this kind of companies. Because they have a lot of experience and extensive contacts, as long as their own ability is good, it is not a problem to go to these companies. Of course, the premise is that you have confidence and ability.

Third option: Use SEO technology to start a business, which is suitable for real SEO masters. From what I have observed and understood personally, for example, in the seo industry, there are not many well done websites. For example, many cities+seo keywords. At present, these top websites have almost no advantages. If seo technology is good, it is easy to get good rankings. If the website has a ranking, you can take orders or do other services. Of course, you don't have to use this word. For example, you are good at a certain industry or field, such as Marketing website construction , marketing planning, etc.

Fourth option: Use SEO to do other work, such as network editing or network promotion, network sales, e-commerce, etc. Seen from the overall situation, SEO actually includes many skills, such as the ability to edit articles. If you love literature and have good writing style, you can choose to be an online editor; If you have a deep understanding of search instructions and like to play with some small software, in fact, network promotion will be very effective and easy; If you like communication, you can use SEO knowledge to obtain data on the network and do online sales; If you like shopping and like to study various search ranking technologies, it is also good to do some e-commerce rankings, such as Taobao ranking, JD ranking, etc., and the demand for such rankings is also very large at present. But these positions are actually related to SEO. If you really don't have any preference or understanding for SEO, you can also pursue your favorite career.

In fact, I personally think that the main reason for the current imbalance of SEO talents is the lack of high-end and practical SEO talents, and most of the SEO talents learned by SEOER are difficult to achieve breakthroughs and effects in practice, leading many enterprises to recruit more online promotion to make up for the lack of effects caused by SEO. Therefore, forging iron needs to be hard. I personally suggest that seoers should step up their own ability to improve. It is not important to do seo or anything in the future.

Reasons for the imbalance of SEO talents in 2014

Date：2015-03-05 Source: Shangpin China Type: website encyclopedia
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