What external factors still affect the keyword ranking of websites_ Shang pin China focuses on high quality website construction

Shangpin China Website construction company : I saw a question yesterday, "What external factors still affect the keyword ranking of the website. In view of this, I personally think it is necessary to talk about this topic, so that readers can understand my views on this issue.

Customer satisfaction index

User satisfaction refers to the degree of conformity between the information obtained by search users through search results and their real information needs, as well as the degree of appreciation shown by users in the process of obtaining the information they need. The search engine mainly counts and judges user behavior through the analysis of logs, and obtains user satisfaction with specific information. Wang Hao et al. conducted research on user behavior of search engines based on logs in Research on Web Information User Behavior of Chinese Search Engines (2009), and proposed a three-tier model structure of user search behavior (as shown below). Search users' browsing and clicking of search results, disdaining reprinting without specifying the source, and transferring to search and recording SEO , please go back to this site to read, and other behaviors are recorded in the log file. Through clustering calculation, you can determine what users really need, and at the same time, you can cluster information to determine whether it meets users' needs. Through the user's browser actions, Baidu statistics, Baidu sharing and other codes, you can learn the time users stay on a page, the depth of reading, participation in interaction, social sharing and other satisfactory behaviors, and add points to the information itself.

Information recognition index

The so-called information recognition degree refers to the degree of trust between information on the Internet, which is a logical judgment. Search engines obtain the degree of approval and opposition to other information through the analysis and judgment of information characteristics, which is used as a reference to measure the recognition degree of web pages. This is similar to TR and PR, that is, voting, obtaining more and more authoritative information in favor of other information, will get a better ranking in search engine results. This is what we often call weight. The main influencing factor is the link direction (including 301). Of course, the authority of the information publisher, the age of the domain name, the friendly links, the popularity of the enterprise itself and other factors reflected in the website authority belong to this category.

Number of incoming chains. The number of backlinks of a web page can reflect its popularity. Generally, the higher its popularity, the higher its recognition. The quality of the incoming chain. The quality of a web page's anti chain can reflect whether the page is really valuable. Generally speaking, if high-quality articles, high weight pages, and authoritative pages are linked, it may be a web page with high value. The quality of the outgoing chain. A web page must also vote for other web pages to show its attitude towards the relevant web pages. Generally speaking, the higher the quality and weight of the target page linked to, the closer the owner of the web page is to the authority.

Demand matching index

Matching degree refers to the degree of consistency between the information itself and the user's search needs. Its scope is relatively wide and the operations can be carried out are also relatively wide. This is a hard indicator of the information itself. If a piece of information does not contain search keywords, it is difficult to rank first. Therefore, SEO should first meet the hard indicators, including search keywords in the title, and as far as possible, the density of keywords, including keywords in the anchor text, the code structure of the web page itself, the signal-to-noise ratio, the capacity of the web page, image information, and so on. Some of the optimization aspects we often focus on belong to this category.

In addition to the matching between the information itself and the demand, the matching between the information reference factors and the demand also belongs to this category. For example, if we search for "Nanchang House Price", the website with the server IP address in Nanchang may be returned in advance, or when we search for a keyword related to social hot spots, according to the geographical location of the user's IP address, It is also possible to return to the relevant items in the local portal first.

Marketing website construction The company Shangpin China believes that the search engine ranking is mainly based on the above three indicators, and of course there may be other indicators. This is just a discussion. The purpose of this paper is to solve the problem that the proportion of each index in the search results is unknown. Is it practical to focus on it according to the actual search situation? For example, when searching social hotspots, you may prefer the third indicator, while when searching general life information, you may prefer the second indicator, and when searching business information, you may prefer the first indicator? This is just a guess. The internal algorithm of commercial search engines is confidential, and we have no way to know.

What external factors still affect the keyword ranking of websites?

Date：2015-03-18 Source: Shangpin China Type: website encyclopedia
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