What kind of press release can be published on Baidu's news page_ Shang pin China focuses on high quality website construction

Nowadays, search engines have become the primary tool for people to access the Internet. Netizens can only rely on search engines to find the information they need, but from the perspective of enterprises, enterprises want to put their enterprise promotion information ahead to obtain more business value.

The main factors affecting search ranking are:

1. The weight of the media itself,

2. The click rate of articles,

3. The consistency between the content of the article and the keywords,

4. Connection popularity of articles,

5. The user experience of the article.

There may be some other factors, but the main influencing factors are almost the same. The main factors that affect these factors are Website production , content planning, media platform, post maintenance, and title planning.

Key point 1: media selection

Let's imagine that it is difficult to find the luster of gold when it is buried in a deep dunghill. This is just like a news release with excellent content planning. If it is sent to a spam website or personal website, it will not have a good ranking. So if we want to rank the news releases well, we must choose a good news media platform. This is not famous, nor is it on the home page. First, the media itself must be the media included in the search engine, preferably the media included in the news source, and then published on the content related pages, so that more people will visit.

Key point II. Content planning

The quality of content planning

In response to the experience of articles, readers of good press releases will finish reading them, or even review them several times. However, for articles with poor content quality, readers may open and close them at a glance, which forms a bounce rate. Search engines will judge the quality of press releases based on people's reading time and bounce rate, so we can plan the content that readers are happy to read, That is the premise of good ranking.

Key point 3: title planning

The title of a news release is the eye of the news release. This must be tempered, not the title party, but the real tempering, so that it can really produce results and achieve the home page ranking of search engines. The so-called ranking is based on keywords. If there is no such keyword in your article, the news release will not come out, and the keywords appearing in the title will be higher.

Key point 4. Post maintenance

Post maintenance refers to the promotion of article visits, comments, and link popularity. In a word, the news releases with more visits rank well, the news releases with more comments rank well, and the news releases linked by other media rank well. We don't need to be too careful about some SEO knowledge in this part. If you need to promote news release optimization or negative information suppression, you can consult online Penguin 831, 382, 337, The specific project will be analyzed in detail.

Time is tight, the article is a bit rough, but the meaning should be clear. If there is a real need in this area, you can further discuss with the author. After all, the search algorithm is constantly changing, and the search results of each keyword are also constantly changing. The optimization of news release ranking can only rely on experience, and the actual operation is also to test, Who said that I would definitely be in any position is also boasting.

What kind of press release can be published on Baidu's news page?

Date：2015-04-17 Source: Shangpin China Type: website encyclopedia
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