Website traffic isSEO website optimizationAs an important part of, we are just looking at ChinaWebsite productionThe company found that many websites with tens of thousands of traffic are large commercial websites or platform websites, while those with tens of thousands of traffic can be broken by enterprise websites, which must have been considered as impossible before.And now?The author believes that as long as we do a good job of long tail words on the website, the enterprise station with traffic breaking 10000 is not a legend.
First, let's take a look at the current traffic problem of enterprise stations.Generally speaking, if an enterprise station is well optimized, it is also very simple to have thousands of traffic.Theoretically, if a website has 3-4 keywords, an average index of 200, and the keyword ranking can occupy the first place on the homepage of a search engine, then the traffic of the website will generally be 1000;But in fact, the theoretical data and the actual flow are 10:4, that is, the actual flow is only 200-300.If the industry is generally unable to reach this traffic.
If the enterprise station wants to break through 10000 traffic, it is obviously not enough to simply rely on the main keywords on the home page and the long tail words on the inside page!I wonder if you have ever heard of long tail words?The search volume of pan long tail words is relatively large and the scope is wide, which belongs to the concept of fuzzy search element.The number of long tailed words that should be used in enterprise websites is unlimited, and the outbound platforms and content are also unlimited, which gives more users a chance to click.
According to this actual flow calculation method, it is a problem for an enterprise station to want thousands of flows. How can we talk about breaking ten thousand flows?Difficulties exist, but they are not insurmountable.As SEOer, we understand that the more specific the word search, the more targeted it is and the higher the conversion rate is.In the enterprise station traffic statistics, we can also analyze that most of the traffic sources are brought up by the long tail words in the inner page.
The production of pan long tail words is mainly used for offsiteMarketing websiteIt is unrealistic to show tens of thousands of long tailed words, but it is not easy to use the form of region plus keywords to create long tailed words for content. Content that cannot be included in the site is useless for website optimization.However, we can go back to many platform websites, such as Baidu Knows It, even if only one or two sentences can be included.This is the main reason why we use long tail words outside the station.You may say that many platforms can't do the external chain now, but it's up to people to kick out those platforms that can't do it, leave the platforms that can join the link for backup, and then you can make the long tail words.And Shangpin China can also tell you that Baidu knows that although many of them block keywords and links, they can still be included with a little attention and guidance.Even if some links are made in Chinese, they are still beneficial to the website ranking.
To create enterprise stations with tens of thousands of traffic through long tail words, pay attention to the balance between inside and outside the station.Don't have too many keywords on the home page of the website, usually around 3;The number of long tail words on the inside page is also limited. Otherwise, these words will seriously disperse the weight of the site, which is not conducive to the increase of website rankings and natural traffic.On the other hand, the extensive long tail words on the platform outside the station are the opposite, which can be increased without limit, so as to better attract users with different needs to click.
When we need to find a platform for making pan long tail words, we are not blindly looking for it. We should look for websites that are easy to be included.Generally speaking, the first two pages of the website appearing in the results of the search industry vocabulary are the target platform websites for us to make pan long tail words.The content of the pan long tail words produced in the off site website does not need to be too specific. What we want is its guiding role rather than a simple external link to affect the scarcity of the content on the site.