Website production: As a webmaster, we often hear the word "pseudo original", but how does Baidu distinguish between original and pseudo original?
1. Keyword frequency: Here we need to know a noun: "information fingerprint". Information fingerprint is similar to human fingerprint. The webmaster and Baidu intercept the corresponding text, and then set the text and its weight as codes according to certain algorithms. These words may be several characters, or one sentence or several sentences. Generally, an article corresponds to multiple information fingerprints,If your article is original, Baidu will judge according to the information fingerprint.
2. Article anchor text link: If the same article is forwarded by various websites, if there are anchor text links inside the article, they all point to the sameWebsite construction outsourcingIf so, this will undoubtedly increase Baidu's recognition as an original chip.
3. Text order: If the information fingerprints of two texts are completely the same, in theory it can be thought that the two texts are completely the same, but in fact it is not. Baidu has already intercepted the selected characters as the code of the information fingerprint, so by disrupting the order of these characters, we can get different information fingerprints.
4. Article publishing time: The earlier an article is published and entered by Baidu, the easier it is to be regarded as an original article by Baidu.
After the above points, we can easily find that the originalSEO website optimizationThe so-called pseudo original method is such a "pediatrics" in Baidu's view, and the following pseudo original methods are undesirable:
1. Image replacement method: I remember once seeing websites using images to replace stop words and punctuation marks, so I think it is ridiculous if it is purely to make Baidu think it is fake original, but this method is a good way to prevent information from imitating. In a word, it is useless for BaiduUsers are useful.
2. Adjustment of the order of the stages: Let's not say more about this. A brief adjustment of the order cannot play any role of pseudo originality.
3. Revise the first paragraph and the end: This is the method chosen by most SEOs, and it is also recognized by the majority of colleagues. Can Baidu think that correcting the first paragraph and the end is pseudo original?I don't think so. When the modification is not enough to affect the frequency of the main keyword, it can't have any effect. Baidu sees it as the same as the reprinted article.
4. Keyword replacement: Various pseudo original things are popular in the SEO market, which are basically based on keyword replacement. After establishing a certain amount of synonym thesaurus, the synonyms in the article can be replaced with each other to achieve the effect of pseudo original. I have manually sorted out more than 20000 synonyms for experiments, but the basic effect is not great, because there are relatively few words that can be replaced by keywords,When an article is replaced, it lacks readability.
Of course, there are some other methods, such as integrating several articles into one article, calling the previous or next article to describe, etc. In Baidu's view, these methods are not often useful.