How to write website titles that are conducive to user experience_Shang ping China focuses on high quality website construction

The website title is often the first impression our website leaves to visitors SEO website optimization The first point to consider in the process. How to write a good website title has always been a compulsory course for SEO. Setting a good website title will Website production It will also improve the ranking of the target keywords of the website.

How to write the website title?

The writing principle of website title generally has seven important factors. Do a good job of these, I believe that we will have a good start in website optimization!

1. The website title must contain keywords: try to add the target keywords of your website in the title of the website in plain language, so that the search engine can capture the website and let the search engine know what your website is doing at the first time.

2. Symbols involved in website titles: Generally, website titles use English half width characters such as "-", "_", "," etc. This also has different uses for these symbols. For example, the symbol "-" is a connector. Generally, the name of a website is combined with this symbol. The symbol can be followed by a sentence or several keywords. For example, the symbol "_" is special. If you are doing Baidu search engine and give up Google search engine, you can use this symbol as much as possible, because Google search engine does not recognize the phrase after "_", so you must pay attention to friends who do Google optimization.

3. The clever and familiar advertising language can better reflect the characteristics of the website, and increase the awareness of the website and public praise. This method is similar to the above method. It is an eye catching method.

4. Use of special symbols: When we often search for related keywords, we can see many special symbols in the search results, such as "five pointed star", "book name", "square brackets", etc. These symbols add color to the website. When the ranking is not dominant, such symbols are more eye-catching, making it easier for search users to click on such websites first. Let's take an example: if your website ranks 3-5 in the search engine, then if your website title contains special characters, there is a great chance to increase the number of search users clicking on your website and give up clicking on the first and second places.

5. Word combination of website title: website title should have appropriate editing skills, and a sentence website title may contain multiple keyword combinations. For example, the phrase "service experts of website construction and production!" can not only reflect website construction, but also website production. Therefore, the word combination of website title is very particular, and we must take more consideration, so that under the condition of saving characters, it will be more concise and the effect will be the same.

6. Competitors are our teachers: we can analyze their website titles through their websites. Through their website to analyze and find good and imperfect places, and distinguish from them, so your website title will also be a very good website title.

7. The website title is not the longer the better, nor contains more keywords the better. It is easy to observe a phenomenon in webmaster tools that the characters of website titles should be controlled at 80 characters, that is, if Chinese symbols are included, they should not exceed 40 Chinese characters. The author believes that it is best to limit the characters to about 52 characters, because 56 characters can be displayed at most in the search results. If these characters are exceeded, the website title displayed in the search results will be followed by an ellipsis, which is not beautiful, not complete, and not professional enough. In addition, if the website title contains multiple keywords, it is easy to be considered cheating by Baidu; Not only that, too many keywords in the website title will disperse the weight, which will not help the website keyword ranking.

How to write the website title is very important for us. If we write the website title very well, then our website will play a multiplier role in the optimization process.

How to write website titles that are conducive to user experience

Date：2015-05-14 Source: Shangpin China Type: website encyclopedia
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