On this day, we have accompanied the webmasters and enterprises for five years. Do you still remember the sharing of Shangpin China in the past five years?We only want to become marketing experts around enterprises. Today, we continue to share with the public:“Website productionThe relationship between page quality and user experience ", because it directly affectsSEO website optimizationThe effect, even - determines the future of the website.
1: Advertising layout and user experience
Do you know that the location of advertisements will affect the ranking recognition of search engines on websites?This is because unreasonable advertising will affect users' browsing and judgment, and even cause users to click advertisements incorrectly.For example:
For the download of other software, I believe that everyone who is also an Internet user has seen such a situation. If you click the blue part above, the real download information will be pulled down to the end of the page, or jump to the download page.In addition, there are also:
Content page: pages that insert too much advertising content, which affects the user's "mood". For example, clicking on a page, the amount of information is very small, and one advertisement on the left, another advertisement, or deliberately highlighting advertisements, so that users can pay more attention to advertisements, while ignoring the content, are illegal.
2: Pages optimized for optimization
As an ordinary netizen, an ordinary user consumer, would you like to see such information?These categories are just the tip of the iceberg of a site.Deliberately stack keywords for optimization, and the final result can only makeWebsite construction outsourcingThe opposite is true. The more you want to get, the more you lose. Keyword can be used, but this is not the way to do it. First, user experience is the first, at least on the visual interface.
In addition, there are also some websites with a lot of text information on the inside pages, such as:
It is also just a corner of the page. In some sites, the number of text descriptions has even reached more than 10 times, or dozens of times;What is the quality of such a page?It is typically done deliberately for optimization. Ordinary editors will not do this!
3: Pages that have lost time value
We have diagnosed a website before. This year is 2014, even in the middle of the year. But the homepage, list and special page of the other website still have a lot of information in 2011. How important is the information three years ago to users?In other words, a lot of information is effective. After that time, it will lose its role.
Or, for example, for some "group purchase", "ticket purchase" and "recruitment" sites, the information that has expired should be clearly marked. For example, the title displays "ended", and links to payment and various application types no longer appear on the page.In other words, some sites choose not to display the information on the page for effectiveness, and automatically filter it out.
4: Forcing user type pages
For example:
This is a website type A page, but after opening it, it automatically jumps:
This is one of the reasons why many Taoke sites are not popular. In short, links should not go against the will of users, forcing browsers to jump;In addition, when it comes to jump, there are pop-up windows of jump types. Of course, such advertising information is very few now.
5: The same simple page
The title is almost the same, and the content is only a few tens of words of digital information. For this type of page, the first guideline is that it is recommended to use the sub domain name. Even if there is a problem, the probability of involving the primary site is small.In fact, some websites have a lot of information themselves, but few of them are included. Most of them are due to poor page quality.
The best solution: form a broadcast form, XXX Gold Store: date X category XX price, information data rolling broadcast, do not occupy redundant pages, is not that good?It is not only conducive to the user experience, but also conducive to the recognition of the website by the search engine.
Write at the end:
It is suggested that webmasters should do a good job in the quality of website pages and user experience, so as to improve the overall quality of the website in the shortest possible time. If the overall quality comes up, then the weight of the website will be improved and the ranking will also come up.Therefore, these two should be the focus of website optimization.