SEO Optimization How to Improve the Conversion Rate of Websites _Shang pin China focuses on high quality website construction

Every enterprise website is concerned about the traffic and conversion rate of its website when it carries out online promotion SEO website optimization On the one hand, it is the theoretical basis of SEO for optimizing personnel, and on the other hand, it is based on daily data analysis and timely adjustment of our optimization focus according to our data. The general process of website optimization and promotion consists of three steps, which are repeated and upgraded continuously.

How to improve the conversion rate of websites through SEO optimization

Determination and implementation of optimization scheme in the station

This includes a series of work on website production and subsequent operation promotion. Website production The keyword positioning and website structure layout before and during production are easy to understand and understand. Here we focus on the optimization of keywords and related pages. We should aim to improve the conversion rate. This means that our website should have content and creative quality, attract users and improve the conversion rate.

To attract our customers, first of all, they should have a good impression of our website. This requires us to spend time studying the interests, behaviors and habits of visitors. Generally speaking, page optimization should be carried out in the following aspects:

1. Simple interface and clear logic;
2. The layout is reasonable, the text layout is clear, the color matching is appropriate, and the product or service nature is matched;
3. The content of the page should be able to meet the consumer psychology of users and guide users to consume well, which requires creative content production according to our keywords;
4. Timely website communication tools.
5. Convenience of website interaction.

Data monitoring

Data is an important basis for measuring the effect of website optimization, and can provide reliable data proof for our website optimization. Through the analysis and monitoring of data, we can provide direction for our optimization work.

Generally speaking, we mainly look at the following data:

1. User click depth;
2. The user's access source, through which external links, or directly input the website to access; Which link is used to access some product pages;
3. The user's stay time;
4. Conversion rate of product page;

If we find that users enter our website through search engine search, we need to count which top pages, analyze the keyword related things and links of these pages, and the stay time of users of some pages is often the performance of the page's attractiveness to users. We need to form corresponding charts to form systematic monitoring data, so that it is clear at a glance.

diagnostic analysis

Diagnostic analysis is mainly used to analyze which link of our website optimization has problems, what causes the problem, and how to improve it in the future.

Cause analysis:

1. If we find that there is a problem with the opening speed of our promotion URL

Unable to open ---- Is it a network failure or a server problem? Is it necessary to change the space service provider or double line space?
Slow call - is it the server problem or the line of the service provider in the north and south? Is it necessary to change the space service provider or double line space?

2. The relevance between creativity and promotion URL is poor, and the conversion rate is low

*Improve the relevance of creativity and promotion URL;
*Try to change the access URL, change the page pointed to by the access URL, and perform A/B test
*Try to adjust creativity; Adjust the writing angle of creativity, or improve the relevance of corresponding keywords and creativity;
*Try to adjust the structure and content of the website, view the data report according to the monitoring tools, such as the analysis of the thermal diagram, and find out the problems existing in the website itself.
Here is a brief explanation of the relevance of content. What is content? Content is the information that users want on your website. It is not just text, but even a small picture. Just like video websites, video is content; Shopping website, goods are content; Design website, style design is content, etc. Content is not necessarily equivalent to text. SEO/SEM prefers text content, and search engines understand text well.

There are also some optimization factors, such as external links are often beyond the control of SEO; The website structure, internal links, page optimization, keyword analysis, and traffic analysis are generally under the control of our website optimization personnel. High quality content requires us to update the original content every day. A website with reprint and plagiarism as its main content is worthless to search engines, because the more it is included, the more bandwidth, database capacity, crawling time and computing time of search engines are wasted, but it cannot bring more information to users

Therefore, our website optimization, based on the above three links, will continue to optimize the cycle, so that our website quality will continue to be improved step by step.

How to improve the conversion rate of websites through SEO optimization

Date：2015-06-06 Source: Shangpin China Type: website encyclopedia
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