How to design mobile websites with high conversion rate_Shang pin China focuses on high quality website construction

Visitors need to know who they are doing business with. A logo will not facilitate the transaction, but a poor logo will make your business disappear. A professionally designed logo helps build credibility!

Create a valid Mobile website construction You need to understand the analysis of a homepage, which should be part of the homepage and structural optimization. Over the years, after optimizing thousands of home pages, we want to provide this structure to understand the 10 key elements of a perfect home page and how to use it.

1. Header Title

The header title of the homepage needs to make visitors feel persuasive when entering the website; Try to use a simple sentence to convey values (UVP) or competitiveness (UCP). The header header mode can be a text or a graphic, which is not important. Many marketers use a dynamic advertisement or key phrase to make their home page look very personalized and attract visitors on the home page, which has a good advertising effect on the home page. You need to be careful with motion pictures.

2.Logo

Visitors need to know who they are doing business with. A logo will not facilitate the transaction, but a poor logo will make your business disappear. A professionally designed logo always helps build credibility. The logo of most websites is in the upper left corner, and some are in the upper right corner.

3. Description

This is used to explain what to do, what to offer and how to benefit visitors. This is usually in the form of a list to describe the main features and/or benefits. Do not ignore formatting. It is worth considering whether to use text blocks or keywords, or a combination of the two.

4. Product quotation

Direct sales personnel all know that this is one of the most critical elements in the carefully designed link. This is why they spend a lot of time testing their product quotes. The product quotation needs to be clear at a glance. There is a famous maxim that chaotic thoughts always say "no". This is a transaction presented to visitors. Don't confuse this with "calling for action", which is to let the audience take action. Sometimes the product quotation uses the successful transaction as the header.

5. Call for action

We divide the call to action into three categories: hyperlinks, buttons or tables. Many home pages are designed to allow visitors to fill out forms. If so, you need to make the form easy to complete on the home page, and avoid requiring visitors to take additional steps - go to another form page - if possible. In addition to product quotation, this is an important part of testing. The call for action should be placed in a prominent position. It should be noticed from the moment the visitor comes to your page. Visitors need to know what they should do next.

6. Product/Service Introduction

This is to support Website construction outsourcing Featured content and pictures. Often in the form of product images, such as product or service processes (photos or videos), screenshots, or lifestyle images. If it can be used to attract visitors and give them a sense of having products and services, a good picture can be better than a thousand words. Similarly, poor quality images and presentations can confuse or drive away visitors. A great image will not lead to a transaction, but a bad image will make your transaction fail.

7. Contact information

Share information about how to contact you. Including telephone, address, working hours, etc.

8. Trust building

If visitors have no confidence or trust in the website, they will not carry out sales conversion. On the web page, there are dozens of factors that will affect the trust or confidence of visitors, and there are also dozens of factors that will have a negative impact on trust and reputation. Let's summarize the few ways to boost confidence. The most basic elements to enhance confidence can be the use of certificates or customer evaluations, previous customer cases, the use of third-party certification (such as media mention or comments, or quotes, or trustworthy certification), and the use of point of action to ensure the most effective appeal for action.

9. Basic elements of template

These elements are often found at the top or bottom of a template. They may be your copyright notice, phone number, instant chat, address, privacy or other policies. These are often not elements of the persuasion process, but many can provide support. All pages should have easily accessible information and privacy policies.

10. Link to more information

Many experts believe that the home page should not have any additional links except for calling for action. We think it depends on several factors, including what to sell and your potential customers' behavior in the purchase stage (early buyers often collect information rather than action mode, so let them collect information). Don't blindly follow the "best practices", use your own judgment and test the scheme.

How to design mobile websites with high conversion rate

Date：2015-06-11 Source: Shangpin China Type: website encyclopedia
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