How to build a perfect O2O platform

The concept of O2O may be a bit fierce for some merchants. Many peers have started in full swing when their own business has not been fully deployed. So he began to act. Some companies have established their own O2O websites in addition to their own main websites. But the situation is not ideal, so what are the O2O websites of these enterprises lacking?

1. Appropriate marketing strategies should be formulated for O2O website content

Back on the website, our O2O Website construction Pay attention to the application of some marketing strategies on the content page. Let our page attract consumers. You may have the experience that it would be better if you wanted to buy something when you were shopping online. But in the end, there are many things in my shopping cart. This has to say that the store's marketing tactics are too clever. For example, when we go to the physical store to buy tea, the shopkeeper will let you know how good his tea is through various ways. Then, I asked you to recommend some beautiful tea sets, or casually mentioned a sugar that can be added to tea. Finally, you find that you have bought the tea set and sugar. Our O2O website construction cannot limit its functions. Powerful function is the first element after all, but if you want to make a final deal or make a deal beyond expectation, you need to understand the application of some marketing techniques.

We can apply some marketing skills in reality to some content pages of our O2O website, and guide them according to the habit and thinking mode of the visitors. This requires website editors to speculate on consumer psychology from all angles, one by one to dispel the worries of visitors before buying, and finally the deal even exceeded the expectation.

2. Guarantee of O2O website construction technology

Finally, we talked about technology. In terms of the functions of many websites, technology is the guarantee of realization, such as payment methods, website information security, etc., which are all guaranteed by technology. We can't just find a website production company to complete some basic functions. We should also consider the scalability of our website functions and see whether the future technology of these website production companies can meet the needs of their website function expansion. Because of the continuous development of website technology, the website production company we selected must be able to improve technology. This is the key to an invincible position among peers in the future.

3. O2O website construction cannot be separated from the entity

The entity mentioned here is actually the product itself. After all, consumers will finally focus on the product itself. If you don't feel good after buying, you won't visit our website or store again. Therefore, we must first ensure that our products meet the requirements of consumers. According to the characteristics of the industry and products, if it is not a one shot deal, we still need to work hard on the products if we want to really let our website retain consumers and accumulate old customers.

Finally, we have established our own O2O platform, such as Taobao and Tmall. We also need to connect with our own O2O website and offline transactions according to our own situation. These platforms can lead traffic to their own platforms. However, the premise is not to lose customers due to the transfer of the platform, which is what we need to focus on.

Date：2015-06-11 Source: Shangpin China Type: website encyclopedia
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