How to Write Network Market Research Report_Shang pin China focuses on high quality website construction

The writing of the network market survey report is the last link in the network market survey. Writing a market survey report is to collect and collate information from online market survey, from perceptual knowledge to rational knowledge, and express it in the form of words and charts.

How to write a network market survey report

（1） Basic requirements for writing network market survey report

The purpose of writing the online market survey report is to present the market survey report to the business decision-makers of the enterprise, so that the operator can grasp the market situation and adjust the business strategy in time to adapt to the changes in the market. There is no significant difference in the requirements and forms of writing the online market survey report and the survey report of other survey methods, which are roughly as follows:

1. The investigation report should be objective and true

The investigation report must conform to the objective reality, and the materials and data quoted in the report must be true and reliable. We should oppose fraud, or write a report that goes against the facts in order to cater to the intentions of the superior leaders.

2. The investigation report should be consistent with the investigation data and opinions

The market survey report is based on survey data, that is, all opinions and conclusions in the survey report should be based on a large number of survey data. In the process of writing, it is necessary to be good at using data to explain ideas and summarizing data with ideas. The two should be unified, and the separation of survey data and ideas should be avoided.

3. The investigation report should highlight the purpose of market investigation

When writing a market survey report, the purpose must be clear and targeted. Any market survey is to solve a problem or explain a point of view. Therefore, the market survey report must be discussed around the purpose of the survey.

4. The language of the investigation report should be concise, accurate and easy to understand

The investigation report should be logical in structure and simple and clear in language. It is opposed to describing the report in stiff, lengthy, boring and inflexible language.

（2） Main contents of network market survey report

The contents of the online market survey report will be different for different purposes, but the basic contents should include the following:

1. Description of the purpose of online market survey and the problems to be solved

Market research needs to solve certain market operation problems with a certain purpose. The purpose of the online market survey and the problems to be solved should be explained in the preparation of the survey report, so that the decision-makers can understand the theme of the report.

2. Introduce the background information of online market research

To introduce the background information of the online market survey is to introduce the basic information obtained from the online market survey, which is the basis and main content of the full text. It is necessary to use the combination of narration and explanation to explain the group characteristics and actual situation of the survey objects. In terms of specific writing method, we can not only set up subtitles or abstract displays according to the nature of the problem, but also use numbers, charts or images to illustrate. In addition, the introduction of background information should be accurate, specific and organized.

3. Introduction to online market survey methods

In the network market survey and analysis, investigators should introduce the sampling of survey samples, data collection, sorting, and analysis techniques. If there is a lot of content and some sense of being top heavy in the text, it should be supplemented by a detailed work technical report, which should be attached to the annex of the market research report.

4. Data statistics and analysis

No matter what kind of survey method is used, effective statistics and analysis of data can timely summarize, arrange and transform the survey data in the questionnaire into information. Since different data processing processes may produce different survey results, it is necessary for investigators to give detailed descriptions of the process of data statistics and analysis.

5. Put forward an argument

According to the statistics and analysis of market survey data, the author can put forward his own views and opinions. These views and opinions should be based on seeking truth from facts and should not be fabricated.

6. Suggestions, methods and steps to solve problems

The solution of the problem is the embodiment of the purpose and purpose of writing the market survey report. On the basis of the analysis of the survey, specific suggestions and measures should be put forward for the reference of decision makers. These suggestions and measures should be targeted and feasible, and can effectively solve practical business problems.

7. Predict possible risks and propose countermeasures

This is to predict the market development trend based on the analysis of the basic information obtained from the survey, which directly affects the decision-making behavior of relevant departments and enterprise leaders. This part should conduct scientific research and inference on the data obtained from the survey, and form conclusive opinions in line with the law of development and change of things. The language should be assertive and targeted. It should be simple and comprehensive, and should not be used at will without investigation data.

How to write a network market survey report

Date：2015-06-12 Source: Shangpin China Type: website encyclopedia
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