Website construction Style is abstract, which refers to the comprehensive feeling of the overall image of the site to the visitors. This "overall image" includes CI (logo, color, font, slogan), layout, viewing method, interactivity, words, tone, content value, significance, site honor and many other factors of the site. For example, we think that NetEase is approachable and Disney is lively. IBM is professional and strict. These are the different feelings left by the website.
The style is unique, which is different from other websites. Either color, technology or interaction mode can make visitors clearly distinguish that this is unique to your website. For example, the black and white color of New Century Network (www.century. 2000c. net) and the unique framework of Netease Wallpaper Station can distinguish the website even if only one page is seen.
The style is human. Through the appearance, content, text and communication of the website, you can summarize the personality and emotion of a website. It is gentle, persistent, passionate, flexible, and uninhibited. Like the "bold and unconstrained school" and "graceful school" in poetry, you can also use people's personality to describe the website. The difference between a styled website and an ordinary website is that what you see on an ordinary website is just information piled up together. You can only describe it with simple feelings, such as the amount of information, the speed of browsing, etc. But you can have a deeper understanding after browsing the website with style, for example, the website has taste, is close to Lu, is a teacher, is a friend.
After reading the above description, you may still be vague about what style is. In fact, style is a sentence: different! How to establish website style? We can take these steps: first, make sure that style is based on valuable content. A website with style but no content is like a bag of embroidered pillows and grass, like a person who is proud but illiterate. Therefore, we must first ensure the quality and value of the content. This is the most basic, no doubt. Second, I want to thoroughly understand what impression I want the site to give. We can clarify our thinking from these aspects: (1) If you only use one sentence to describe your site, what should it be? (2) Think of your site, can associate with the color. (3) Think of your site, can associate with the picture. (4) If the website is a person, what personality does he have? (5) What's the difference between your website and other websites? (6) What is the feeling of communication and cooperation between visitors and your site? Third, after clarifying the impression of your website, start to work hard to establish and strengthen this impression. After the "childlike" impression in the second step, you need to further find out what has the most distinctive features, that is, what best reflects the style of the website. Take it as the feature of the website and focus on strengthening it. For example, review again whether the website name, domain name and column name conform to this personality and are easy to remember. Review whether the website standard color is easy to associate with this feature, and whether it can reflect the personality of the website. There is no formula for the specific method.
