The auxiliary Internee commercial website is established to coordinate with the commercial activities in real life. This class Website construction The owner of is usually an enterprise or a commercial organization. Such websites account for the vast majority of Internet websites from Zhila. Since their basic starting point is determined by the marketing strategy of the enterprise's products, we should start from simply promoting sodium through products. The enterprise website can perform the following functions.
(1) Establish popularity. Customers may refuse to meet with your company's promoters if they don't know the impact of the company and its products. Even if customers meet with the salesperson together, the salesperson may spend a lot of time ra] describing the company and its products. However, setting up a site on Internet H can save these troubles.
(2) Build understanding. Web sites on the Internet can promote new features of products and help customers understand the products correctly. On the first day, potential customers can effectively remind them to buy the product as soon as possible when they browse the Web site when they already know the product but are not ready to buy it.
(3) Ask effectively. When potential customers have known about the product but are not ready to buy it, they can effectively ask FY when they browse the website to buy the product as soon as possible.
(4) Provide clues. Through the delivery II function on the Web site, such as message boards and incoming and outgoing fft pieces, it provides an online provider for tweeters
(5) Prove effective. Salesmen can use the enterprise's website to prove the effectiveness and legitimacy of the enterprise and its products
(6) Re guarantee. Through the enterprise's website, we can tell customers how to use the product. And we can guarantee their purchase again
Web sites should play a greater role in shaping the corporate image. An enterprise can build a website that is different from the one that is commonly used to promote its products. A site dedicated to public relations. Public relations do not focus on promoting products and services. Instead, they promote products related or completely unrelated things, so that visitors can understand the overall image, business philosophy, corporate culture and the spirit of the enterprise. Public relations sites can play the following roles: (1) shaping. It refers to the site with the introduction of the overall image of the organization as the content. Such sites should be combined with the enterprise's package marketing. It is produced under the guidance of the marketing positioning strategy of Di Market. In order to receive the best effect. (2) Initiative. The enterprise takes the lead in proposing new social trends and new ideas as the propaganda content of the site. The proposed content can be related to the enterprise park. It can also be irrelevant. It can generally include environmental protection, national policies, public morality, scientific habits, etc (3) Service function. Public service sites, especially free service sites, are easy to gain a foothold on the Internet, for example. The sites that provide free homepage, email, Hebu and software download have high access. (4) Impact. The main purpose of the site is to obtain government or public support. Flexible operation can even make the social environment change favorably. (5) Incentives. When an enterprise website not only launches an enterprise homepage on the Internet, but also launches an enterprise staff image homepage, it is undoubtedly an incentive for its twenty employees. It is very easy for the public to obtain the support of its employees (6) Explanatory role. As a medium The website can ask the public for introduction, publicity or information about a certain situation.
